Also, I have gone through the documentation and I'm a little bit confused.

   1. Do we need to create the first empty list OR offline data?  
   2. Shall we create a manual list & offline data?


On Wednesday, October 11, 2023 at 6:00:00 PM UTC+5:30 Pavan Obbilisetty 
wrote:

> Hello Community,
>
> I hope you're all doing well. I'm working on a project where I need to set 
> up a custom API integration between Salesforce and another system (e.g., 
> Google Ads), and I'm looking for some guidance and insights.
>
> Project Overview:
> We are aiming to sync Salesforce contacts with a Google Ads custom 
> audience to improve our ad targeting. This integration involves building a 
> custom API solution or leveraging existing tools (e.g., Zapier).
>
> What I Need Help With:
> I'm seeking advice, best practices, and your experiences on the following 
> topics:
>
> Custom API Integration: If you've worked on a similar integration, I'd 
> love to hear about your experiences and any tips you can provide. How did 
> you set up the API endpoints, authentication, and data transformation?
>
> Tools and Solutions: Have you used third-party tools like Zapier or others 
> for this type of integration? What were your experiences with them? Do you 
> recommend any specific tools?
>
> Challenges and Disadvantages: I want to be aware of potential challenges 
> and disadvantages of building a custom API solution. Have you encountered 
> any issues with custom API integrations, such as scalability, maintenance, 
> or compliance?
>
> Security and Compliance: What security and compliance considerations 
> should I be mindful of when handling customer data in this integration?
>
> Testing and Monitoring: What strategies do you recommend for testing the 
> integration and monitoring its performance?
>
> Your insights and recommendations will be highly valuable as I embark on 
> this project. Feel free to share your thoughts, best practices, and any 
> resources that can assist me in setting up a successful custom API 
> integration.
>

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