Hello Community,

I hope you're all doing well. I'm working on a project where I need to set 
up a custom API integration between Salesforce and another system (e.g., 
Google Ads), and I'm looking for some guidance and insights.

Project Overview:
We are aiming to sync Salesforce contacts with a Google Ads custom audience 
to improve our ad targeting. This integration involves building a custom 
API solution or leveraging existing tools (e.g., Zapier).

What I Need Help With:
I'm seeking advice, best practices, and your experiences on the following 
topics:

Custom API Integration: If you've worked on a similar integration, I'd love 
to hear about your experiences and any tips you can provide. How did you 
set up the API endpoints, authentication, and data transformation?

Tools and Solutions: Have you used third-party tools like Zapier or others 
for this type of integration? What were your experiences with them? Do you 
recommend any specific tools?

Challenges and Disadvantages: I want to be aware of potential challenges 
and disadvantages of building a custom API solution. Have you encountered 
any issues with custom API integrations, such as scalability, maintenance, 
or compliance?

Security and Compliance: What security and compliance considerations should 
I be mindful of when handling customer data in this integration?

Testing and Monitoring: What strategies do you recommend for testing the 
integration and monitoring its performance?

Your insights and recommendations will be highly valuable as I embark on 
this project. Feel free to share your thoughts, best practices, and any 
resources that can assist me in setting up a successful custom API 
integration.

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