Hello, I hope you're doing well. We've been trying to migrate from Local Campaigns to Performance Max campaigns and our results are currently underwhelming.
First, to be quite clear about something: we were very happy with local campaigns. Our goal is to bring people into stores so we want our campaigns to focus on that. As such we were watching the "get directions" metric. We would also be interested in the Store Visits metrics but that's somewhat of another story. So we've adapted our code to use performance max campaigns (PMC) instead of local campaigns (LC) but we seem to be getting much less impressions on our PMC than on our LC. We understand that we may need to add some CustomerConversionGoals (https://developers.google.com/google-ads/api/docs/conversions/goals/customer-goals) but we're not sure about the process to do this. We've been able to see that we have some that were created automatically when we created LC but it's not the case with PMC. How should we work with PMC to have them behave like the LC did ? Thanks Laurent -- You received this electronic message as part of a business or employment relationship with one or several Ask Locala entities. Its content is strictly confidential and is covered by the obligation of confidentiality and business secrecy. Any dissemination, copying, printing distribution, retention or use of the message’s content or any attachments that could be detrimental to Ask Locala is forbidden, even if it was forwarded by mailing lists. If you are not the intended recipient, please notify the sender of the error without delay and delete permanently this email and any files from your system and destroy any printed copies. -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/1ca5adcd-1f6f-46cb-a09e-6c568cd1a176n%40googlegroups.com.
