Hi Eric,
thank you for your reply but I need a more precise explaination of
this functionality in order to get the best results for generating
campaigns - the lack of knowledge on this topic is not an option for
me.
I did the following test:
* I picked a keyword and tested 3 combinations
** source keyword from type EXACT, results from type BROAD (eb)
** source keyword from type BROAD, results from type EXACT (be)
** source keyword from type BROAD, results from type BROAD (bb)
* I generated a couple of results (see below), compairing them based
on AVERAGE_TARGETED_MONTHLY_SEARCHES (AM), GLOBAL_MONTHLY_SEARCHES
(GM) and the Rank (based on the order in which the results are
returned):
Text ebAM beAM bbAM ebGM beGM bbGM ebRank beRank bbRank
kw1 33100 14800 33100 40500 14800 40500 0 0
0
kw2 390 0 390 390 91 390
5
1 1
kw3 880 210 880 880 210 880 1 2
2
kw4 2900 480 2900 4400 480 4400 2
3 3
....
kwx 74000 22200 74000 74000 27100 74000 682
682 790
kwy 8100 590 8100 8100 590 8100 683 683
792
I just can not understand how are the results generated. As you can
see:
eb = bb regarding volume
be = bb regarding rank (sometimes)
eb = be regarding rank (sometimes)
Could you (or some one from the developers) explain shortly based on
examples why the difference in the results. I would like to see at
least how are the dependencies between the match type and the rank /
search volume / competition / CPC defined.
Best regards,
Dian
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