Do not necessarily believe what was written by Zweitze.
I pull 3 weeks.  I've seen clicks change at >2 weeks ago.

On Aug 19, 4:23 pm, Zweitze <zwei...@gmail.com> wrote:
> It depends on what you need to store.
>
> Impressions, average Position:
> Three to six hours after midnight according to the timezone of the
> account.
> (Adwords states three hours, some people here state six hours)
>
> Clicks, Cost and derived values like CTR and CPC:
> Same as Impressions/Position, but if you advertize on the Content
> network, you may become a victim of click fraud by these website
> owners. Allow two days for Google to verify and fix that.
>
> Conversions and Conversion values, and derived values like
> ConversionRate, CostPerConversion:
> Allow for 30 days. End users get a cookie when they click, and when
> they finally reach the conversion page that cookie is used by the
> conversion script. The life time of that cookie is thirty days, so
> after thirty days it's final. And yes, conversions are attributed to
> date of the last click, and because of that you can derive the
> ConversionRate, CostPerConversion etc. by comparing with the clicks
> and cost of that day.
>
> Note: if you store the data in a database, you better create a small
> app that checks the totals - you'll notice that it gets off every now
> and then. I use a period of 32 days, and still find differences every
> once and while.
>
> On Aug 19, 7:43 pm, doug s <dstall...@raybeam.com> wrote:
>
> > Forgive me for asking this again. I am pretty sure I did, but I can't
> > find your response.
>
> > Our application pulls daily adgroup/creative/keyword reports every
> > night for many accounts. We would like to pull them as soon as
> > possible past midnight so we have ample time to process them.
>
> > I am not 100% certain, but it does seem that Google does go back and
> > revise historical impression, click, etc data.
>
> > Can you recommend how long we should wait after midnight before
> > pulling yesterdays data? When should we consider any given days report
> > data 100% finalized and complete?
>
> > Thanks!
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