The line in the sand is supposed to be a 1.5 for NBC and Leno. -----Original Message----- >From: Rose Ellen Auerbach <auerb...@armory.com> >Sent: Oct 6, 2009 2:57 PM >To: wnndl@googlegroups.com >Subject: Re: [TRADES] In DC, the 11pm news is beating Leno > >The affiliates might be pissed, but NBC isn't going to care. Compared to the >hour-long dramas that have traditionally filled NBC's 10pm slot, Leno's show >costs almost nothing to produce. NBC will stick with Leno until advertisers >refuse to pay the ad rates and said rates fall enough that 5 prime time >hours of Leno per week is no longer profitable. Check back in about a year >for signs of cracks. > >Or just keep an eye on deadlinehollywooddaily.com. Nikki Finke never misses >a chance to illustrate the idiocy of Jeff Zucker and the people who keep him >in decision-making positions. Which is not a criticism of Nikki Finke. > >--Rose > >On Tue, Oct 6, 2009 at 7:44 AM, <damonb...@gmail.com> wrote: > >> The folks at NBC4 probably feel pretty good about themselves -- GAINING >> viewers going into the 11pm hour -- but I'm certain they are just as pissed >> at Leno as everyone else right now. >> >> >> http://www.washingtonpost.com/wp-dyn/content/article/2009/10/05/AR2009100503697.html?hpid=dynamiclead >> ====== >> AIM/Gmail Chat: damonbeau >> www.facebook.com/damonbeau >> www.twitter.com/damonbeau >> >> > >> > >>
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