Morning all As some of you will already know, the Wikimedia Foundation is currently exploring whether or not it should rebrand. The impetus for this is the 2030 movement strategy, and the objective of better communicating who we are in order to attract billions of new users into the movement.
Phase 1 of the rebrand has been completed, which resulted in the creation of the design concept of ‘Interconnection’. You can watch the concept presentation here <https://www.youtube.com/watch?v=xS72O6Si94Q>. The branding team are now in Phase 2, which focuses on potential new naming conventions for the Wikimedia Foundation (and potentially other organisations within the movement). The naming convention proposals will be released for movement-wide feedback via a live YouTube presentation <https://www.youtube.com/watch?v=nfJAZEkDVIY> from the Foundation’s branding team this Thursday 7th May at 6pm BST. Wikimedia UK will be holding a video conference on Thursday 14th May at 1-2pm to gather feedback on the proposals. The discussion will focus on how well each naming proposal fulfils the six branding objectives <https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_movement_brand_project#The_qualities_of_good_Movement_branding> as defined by the Wikimedia Foundation. You can give feedback directly in this meeting - either verbally or in the chat - or on this page on Meta <https://meta.wikimedia.org/wiki/Brand_Network/Wikimedia_UK>. If you have any questions or would prefer to give feedback by email, please contact me at katie.cramp...@wikimedia.org.uk. We are currently working on the agenda for this hour long meeting, in which we will summarise the current status of the branding project and the proposed new naming conventions, and facilitate feedback from participants. The meeting will be taking place on Zoom so please use the following meeting link: Wikimedia branding meeting <https://us02web.zoom.us/j/84923705171?pwd=dXBaRTZXbTNQVDJianlxb0xZL3U5Zz09> Meeting ID: 849 2370 5171 Password: 916100 Wikimedia affiliates <https://meta.wikimedia.org/wiki/Brand_Network>, such as chapters and user groups, will have the option of whether to opt in to the new brand and change their own organisational names. However the meeting on 14th May is not to decide whether Wikimedia UK should rebrand, but to discuss the risks and rewards of each naming proposal. We will collate your feedback into a form and submit this to the branding team by the deadline of 21st May. If you’d prefer to give your feedback as an individual there will be a seperate form available. We want to create a friendly space for discussion to ensure we’re hearing from as many voices in our diverse community as possible. If you have any questions prior to the meeting, please get in touch. Best wishes Katie -- Katie Crampton Communications & Governance Assistant Wikimedia UK +44 (0)203 372 0761 *Wikimedia UK* is the national chapter for the global Wikimedia open knowledge movement. We rely on donations from individuals to support our work to make knowledge open for all. Have you considered supporting Wikimedia? https://donate.wikimedia.org.uk Wikimedia UK is a Company Limited by Guarantee registered in England and Wales, Registered No. 6741827. Registered Charity No.1144513. Registered Office Ground Floor, Europoint, 5 - 11 Lavington Street, London SE1 0NZ <https://maps.google.com/?q=5+-+11+Lavington+Street,+London+SE1+0NZ&entry=gmail&source=g> . Wikimedia UK is the UK chapter of a global Wikimedia movement. The Wikimedia projects are run by the Wikimedia Foundation (who operate Wikipedia, amongst other projects). *Wikimedia UK is an independent non-profit charity with no legal control over Wikipedia nor responsibility for its contents.*
Brand Project_ Timeline.pdf
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