Hello, Thank you. I agree that the discussion was not going anywhere. The only thing I understood was that there was no community consultation. Questions were not only asked, but were repeated and "numbered" also, I do not see any inline answer. I found the sudden personal reference in the last email surprising. Anyway, it's over now. So I also rest here. All the best, and thanks for taking time to respond and the kind attention. Stay safe,
PS: In my *personal/volunteer* capacity I am most comfortable to discuss on talk pages. Follow up questions, invitation to comment on the upcoming report etc may be placed on my user talk page ( User talk:Titodutta on metawiki/enwiki) শনি, ৪ জুন, ২০২২ তারিখে ৬:৪২ AM টায় তারিখে Jayantilal Kothari < [email protected]> লিখেছেন: > Dear Rachit, > > Nice to meet you and congratulations on the new job! Good to know that > there is a movement communications team. > > Coming back to earlier conversations - you missed the whole point about > community inclusion. Communication is a two-way street, right now it is a > one-way road. > > I can understand if the WMF team responsible fr this campaign was clueless > about the community presence and interest (or "bandwidth"), but that's not > the case. There was an informal request to include the community, this > mail thread also exists fr more than 14+ days and you can see my request to > include the community. There seems an active attempt to exclude the > community consultation even after multiple requests. > > Your answers to other questions are also super vague, as the campaign is > over now - please try to be mre specific in the report at least. Mentioning > the amount spent on campaigns is most important to evaluate the > effectiveness of the campaign. NDA part can be omitted but share other > details. I hope you agree that wmf staff and communities must be held to > the same standards. Please include the total budget allocated for this > particular campaign in the report. > > Last simple question/request : > > Will you make sure that communities/usergroups/affiliates are well > informed in advance and that they are included in the planning and > execution of the upcoming campaigns? > > Thanks > > On Mon, 23 May 2022 at 3:51 PM, Rachit Sharma <[email protected]> > wrote: > >> Dear Jayantilal and Tito, >> >> I hope all is well. Thank you for your questions and patience, I am >> stepping in on behalf of the team to address your inputs. These are based >> on inputs collated from different teams working on this test to provide a >> consolidated response. >> >> Firstly, for Jayantilal who I have not had the opportunity to connect >> with- I have joined the Foundation in the Movement Communications team with >> a focus on South Asia, I am based in New Delhi, India, and here is my >> Meta page <https://meta.wikimedia.org/wiki/User:RASharma_(WMF)> if you >> would like to know more about me. Secondly, I write this email assuming >> good faith <https://en.wikipedia.org/wiki/Wikipedia:Assume_good_faith>and >> I am sure this is the same spirit you have been writing with. >> >> Thirdly, and before we move to the points, I would like to reiterate that >> India is a key location for the Foundation and it is important for us to >> understand the tactics to engage our audiences here, especially the youth. >> Since I have joined, I have had multiple conversations with community >> members and a common emerging theme is to boost our outreach and awareness >> activities; and another on the power of engaging young people- who as we >> know constitute a large part of our tech-enabled audience and are knowledge >> seekers. Support on better communications was also a need identified in the >> last Affiliates survey. >> <https://meta.wikimedia.org/wiki/Global_Data_and_Insights_Team/Our_Reports/2021_Affiliates_data_survey_report> >> >> The learnings from this experiment (together with the previous one in >> South Africa) are aimed at just that- to help us find pathways to widen our >> reach, improve awareness and boost engagement- which I am sure is your >> objective as well. >> >> Moving on to your questions. Yes, we have metrics that we have developed >> that will help us understand the learnings (which, to reinforce, will be >> shared with the community and are for our collective use). These include >> Engagement >> numbers (comments, sentiments, engagement ratios, replies, and mentions), >> growth mapping of our social media engagement inIndia, traffic referral on >> Wikipedia, sentiment analysis based on the engagement we receive and more- >> all of these help us understand our audience and their engagement. They are >> specifically designed to aid us in campaigns going forward. >> >> >> For this test, we looked at our objectives, target audience and selected >> the profiles based on their number of followers, engagement rate, topics of >> interest, resonance with our target audience, and region or language they >> represent. But most important was their alignment with our mission and >> values (we had direct conversations with each of them before we finalized >> their engagements). >> >> >> Regarding your next question about future campaigns, I assume you are >> referring to initiatives where we are looking at achieving certain results. >> As we have in the past, we will continue to inform, engage and involve the >> communities in ways that suit each project while being mindful of community >> bandwidth to engage. We welcome any suggestions you may have on the same. >> >> The data collected from the current test will help us understand the >> ideal tactics of communication with Indian youth, and as mentioned before- >> will also be beneficial for the Indian communities. We will share our >> learnings from this test with the community so that they can make use while >> planning any potential outreach activities in the country for a similar >> target audience. This will be shared on Meta when it is ready. >> >> >> As per the previous email, “our approach is focused on people and not >> projects- the test is of an audience and not a project.” This test uses >> links to Wikipedia and the content is based on the influencers target >> audience. We would also be putting out a content piece that highlights >> information about our projects and how all of them support the Free >> Knowledge Movement. This answer would satisfy your other question on >> language as well. >> >> >> @Tito: The first email >> <https://lists.wikimedia.org/hyperkitty/list/[email protected]/message/EZCGAPJD663UU5453ZOB6ICZGLZQ7D5Q/> >> to the community with the test details was sent on 28/04/2022 and the >> test went live on 05/05/2022. The newspaper article came as a result of >> our press release >> <https://wikimediafoundation.org/news/2022/05/06/wikimedia-foundation-launches-knowwithwiki-campaign/> >> posted on the Foundation website and distributed to Indian media on >> 06/05/2022. *(have provided links for your reference and verification)* >> *.* >> >> >> On community consultation and as stated in the emails before, we remain >> mindful of using the community bandwidth while working on any project. >> Since this is not a long-term campaign, but a small three-week test on >> Instagram, we did not host any formal large-scale community consultation. >> But, as a part of our plan, post the completion of the test, we will be >> hosting a conversation to present our findings for both the South Africa >> and India tests. As an ideal place to have an open discussion on some >> collective next steps, I would be delighted if you both could attend the >> call so we could continue the conversation there. >> >> >> On the budget, we are contractually obligated to follow the norms of a >> signed NDA <https://en.wikipedia.org/wiki/Non-disclosure_agreement>. >> This is the only question we will not be able to answer, but I hope you >> appreciate and are satisfied with the answers to the other points. >> >> Finally, @Jayantilal- It would be great if you and I could have a >> conversation about your experience with the movement. The same way I often >> talk to Tito! >> >> Have a great week ahead and stay healthy! >> >> Best, >> Rachit >> >> On Sat, May 14, 2022 at 6:31 PM Tito Dutta <[email protected]> wrote: >> >>> Thanks a lot for the response. >>> Indeed the questions are not answered. In addition to the questions >>> asked and numbered above by Jayantilal sir, these were also asked, >>> 5. Is it going to be an English-Wikipedia campaign? >>> 6. If Indian language Wikipedias are included, what is the methodology? >>> 7. Where was community consultation? (links requested) >>> 8. What is the starting date? Newspapers have reported more than a week >>> ago that it started >>> https://theprint.in/ani-press-releases/wikimedia-foundation-launches-knowwithwiki-campaign-to-promote-access-to-and-sharing-of-free-knowledge/945652/ >>> Most definitely they were informed before that. So, things are >>> apparently pre-decided. >>> Thanks for the consideration. >>> Stay safe, >>> >>> >>> On Sat, 14 May 2022, 17:54 Jayantilal Kothari, <[email protected]> >>> wrote: >>> >>>> Thank you so much for taking out time to explain, you have skipped most >>>> of my questions though. >>>> >>>> Your success is important for the community and movement will benefit >>>> from successful campaigns. Community is here to help and support if you are >>>> open to it. >>>> >>>> Let's go-to basics first (common sense); >>>> >>>> You yourself have pointed out that Wikipedia readership in India is >>>> high (ranked #4 as per your initial e-mail). Same referenced study shows >>>> Wikipedia and Youtube have almost the same popularity (31% know Wikipedia >>>> and 33% know Youtube - 25 to 34 age). >>>> >>>> I dont see any Wikipedia vs Instagram market research study by WMF. I >>>> do see Youtube vs Wikipedia and it makes sense to use Youtube for promotion >>>> because it is easy to do the same study and then compare results. >>>> >>>> Wikipedia are more popular and most visited site than Instagram (as per >>>> Semrush March 2022 report). Wikipedia @ number 6 whereas Instagram is @ >>>> number 12. >>>> >>>> On one hand, you say Wikipedia is most visited site and then you say it >>>> is not popular amongst youth and then you choose to use even less popular >>>> platform than Wikipedia to promote Wikipedia. The basic conclusion of all >>>> surveys says that people without the internet don't know much about >>>> Wikipedia and you have chosen an internet-based platform to educate people >>>> who don't have internet! >>>> >>>> It is quite ironic that WMF runs 'Wikipedia might die without donation' >>>> appeals in India and then decides to spend donor money on instagramers. >>>> >>>> Can we please expect some accountability and transparency here? >>>> >>>> 1. How are you going to measure the impact of this campaign? Tangible >>>> outcome? >>>> 2. How much money is spent on this? >>>> 3. Methodology behind selecting Instagrammers and overall average >>>> budget per reel? >>>> 4. How do you plan to involve wider communities in this as well as >>>> future campaigns? >>>> >>>> I have numbered the questions so it might help you to answer them in >>>> chronological order. >>>> >>>> Thanks >>>> >>>> On Thu, 12 May 2022 at 7:14 PM, Khanyi Mpumlwana < >>>> [email protected]> wrote: >>>> >>>>> >>>>> Hi Jayantilal, >>>>> >>>>> Thank you so much for your feedback and questions. I am sharing my >>>>> thoughts below: >>>>> >>>>> At the outset I wanted to state, on behalf of everyone at Wikimedia, >>>>> that we appreciate the efforts and dedication of the entire community to >>>>> promote and deliver Free Knowledge for everyone. Additionally, keeping our >>>>> communities in mind, we did send out the overall test plan/objectives to >>>>> the list ahead of the test going live- this email contains relevant >>>>> information and links. >>>>> >>>>> As mentioned before, #KnowWithWiki is a short term test campaign that >>>>> is focused on engaging current and prospective young India readers while >>>>> leveraging the reach of digital influencers. >>>>> >>>>> I would like to stress that our campaign content is focused on >>>>> readership with the youth audience and not on acquiring editors; and the >>>>> influencer posts are focused on furthering their audience’s awareness >>>>> levels of Wikipedia while leveraging on topics that interest them, such as >>>>> cricket, body positivity, endometriosis etc. Hence, through the campaign >>>>> we >>>>> are not, in any manner, promoting editing. >>>>> >>>>> Our purpose and aim is simple: to learn- while engaging young internet >>>>> users and unaware Wikipedia readers to increase affinity and perceived >>>>> value which, as you would agree, is key to the sustained growth of >>>>> Wikipedia and all our projects. >>>>> >>>>> On your point about community bandwidth, we remain mindful of using >>>>> this for the short term test. Since this is not a long-term campaign but a >>>>> three week test campaign focused on a particular reader group- the youth; >>>>> and concentrated on one visual platform, Instagram- we hope to learn and >>>>> share the learnings and outcomes of the test with the whole movement. We >>>>> will continue to monitor reverted edits and possible vandalism. >>>>> >>>>> More importantly, we feel there will be a lot to learn from the >>>>> outcomes (as the previous email mentioned we did another test in South >>>>> Africa) for our collective work in the future. This would be a moment for >>>>> us to come together and discuss the outcomes (both the pro’s and con’s) of >>>>> the test which would be current, relevant and future-focused. >>>>> >>>>> As always, we thank you for your time and feedback, over and above all >>>>> the work you do within the movement. Please feel free to get in touch if >>>>> you have any additional questions/suggestions. >>>>> >>>>> Best, >>>>> >>>>> Khanyi >>>>> >>>>> >>>>> On Tue, May 10, 2022 at 1:15 PM Jayantilal Kothari < >>>>> [email protected]> wrote: >>>>> >>>>>> Hi, >>>>>> >>>>>> Was there any community consultation? This has already created >>>>>> vandalism incidents on local >>>>>> Wikis. If an Instagram influencer with millions of followers talks >>>>>> about Wikipedia, his 10% of followers start editing and 1% vandalizing >>>>>> pages then it becomes a huge burden on the community to clean up the paid >>>>>> mess. Indic communities are relatively smaller and often we see volunteer >>>>>> burnout. This is a recurring theme from the WMF where the burden of >>>>>> cleaning and maintenance is transferred to the community without consent. >>>>>> Wikipedia has brand value because the volunteer community keeps it alive, >>>>>> WMF employees take the community for granted and in the end, it harms the >>>>>> overall "Wikipedia" >>>>>> " brand. >>>>>> >>>>>> Please share any prior documentation involved in the planning and >>>>>> execution of this campaign (meta links, community discussions details, >>>>>> allocated budgets etc). >>>>>> >>>>>> Thanks >>>>>> >>>>>> On Thu, 5 May 2022 at 4:08 PM, Khanyi Mpumlwana < >>>>>> [email protected]> wrote: >>>>>> >>>>>>> Hi Tito, >>>>>>> >>>>>>> Thank you so much for your feedback and questions, and thanks for >>>>>>> your patience with our response- many of the team members, including >>>>>>> myself, were out on leave. >>>>>>> >>>>>>> I am sharing my thoughts in response to your points below: >>>>>>> >>>>>>> One of the most important things to remember about this test is that >>>>>>> it is designed to be just that- a test. While we know (consciously so) >>>>>>> that >>>>>>> this doesn't cover all possible grounds, it is designed to give us >>>>>>> engagement data that will help us design our awareness tactics in the >>>>>>> future. >>>>>>> >>>>>>> For India, our focus is on engaging the youth with Wikipedia because >>>>>>> >>>>>>> >>>>>>> - >>>>>>> >>>>>>> They are an important stakeholder in the growth and development >>>>>>> of the Free Knowledge movement- hence our approach is focused on >>>>>>> people and not projects- the test is of an audience and not a >>>>>>> project. >>>>>>> - >>>>>>> >>>>>>> We know from our own research (mentioned in the previous email) >>>>>>> that in India, when it comes to the 18-24 age group only 26% know >>>>>>> about >>>>>>> Wikipedia. >>>>>>> >>>>>>> >>>>>>> While we will leverage Wikipedia’s identity and presence for our >>>>>>> content, it is the audience we are hoping to engage and learn from. We >>>>>>> asked the influencers about the topics the GenZ audience engage with; >>>>>>> and >>>>>>> the topics they shared with us range from cricket, to body >>>>>>> positivity, endometriosis – and even some odd ones like the common >>>>>>> housefly. This served as the basis of our test: showing young >>>>>>> people that our encyclopedic content can also be useful in the everyday >>>>>>> things they think about and engage each other in. >>>>>>> >>>>>>> A very important aspect of this test is that it might not go as >>>>>>> planned! This means our tactics, hypothesis or plan might not give us a >>>>>>> lot >>>>>>> of traction with the youth but that is also a win for us- we learn from >>>>>>> both our success and failures. >>>>>>> >>>>>>> Also, we will be working towards having our wider press outreach aim >>>>>>> to highlight other Wikimedia projects and stories of Indian volunteers >>>>>>> whose stories can shine as great contributions to our knowledge >>>>>>> movement - >>>>>>> #KnowWithWiki >>>>>>> >>>>>>> We know about the wonderful work and effort put in by the community >>>>>>> to build and strengthen our projects especially the work of the CIS-A2K >>>>>>> team in providing robust support to the growth and development of our >>>>>>> community in India. This commitment and spirit has led to over 65k >>>>>>> active >>>>>>> Indian editors and India being at the top of our average page views. >>>>>>> >>>>>>> As you would have seen from the foundation’s draft annual plan, this >>>>>>> coming year we are putting a focus on allocating our support and >>>>>>> resources >>>>>>> to other Wikimedia projects such as Wikimedia Commons. >>>>>>> >>>>>>> Through #KnowWithWiki we aim to learn how, what and when to engage >>>>>>> Indian youth who, as we know, are important stakeholders; not only for >>>>>>> the >>>>>>> Foundation but also for the community- the movement at large. This would >>>>>>> help us deliver strong, clear, and impactful messages /communications in >>>>>>> India, in the future. >>>>>>> >>>>>>> Thank you for sharing the links, this is indeed some great work and >>>>>>> learning for us, your input along with the learning from #KnowWithWiki >>>>>>> will >>>>>>> help us attempt to move in the right direction. >>>>>>> >>>>>>> In the end, I want to thank you for your time and input. We will see >>>>>>> the test go live soon and hope you take a look and engage with the same. >>>>>>> >>>>>>> Hope I have been able to address at least some of the very pertinent >>>>>>> points you raised. >>>>>>> >>>>>>> Stay safe! >>>>>>> >>>>>>> Khanyi >>>>>>> >>>>>>> >>>>>>> On Sat, Apr 30, 2022 at 12:23 PM Tito Dutta <[email protected]> >>>>>>> wrote: >>>>>>> >>>>>>>> Greetings, >>>>>>>> Thanks for sharing the program idea in detail. I am sharing my >>>>>>>> *initial* thoughts for your kind attention. >>>>>>>> >>>>>>>> 1. The project appears to be a Wikipedia-centric one or >>>>>>>> possibly a Wikipedia-only campaign. It is not clear if this will be >>>>>>>> an >>>>>>>> English Wikipedia campaign, or Indian-language Wikipedia projects >>>>>>>> will be >>>>>>>> highlighted. If so, what will be the approach, methodology, and >>>>>>>> ratio? >>>>>>>> 2. The Wikipedia-centric approach is sometimes problematic for >>>>>>>> various reasons. Over the years a lot of efforts have been made into >>>>>>>> strengthening other Wikimedia projects and communities in India >>>>>>>> through >>>>>>>> different initiatives such as a series of Wikidata workshops, >>>>>>>> Wikisource >>>>>>>> training, Wikimedia Commons photowalks outreach, Wiki Loves >>>>>>>> initiatives >>>>>>>> etc. This not only resulted in more active participation but >>>>>>>> brought large >>>>>>>> amount of high quality content as well. An effort that somehow >>>>>>>> highlights >>>>>>>> Wikipedia as the only knowledge source to "know your world better", >>>>>>>> possibly takes us back to square one. >>>>>>>> 3. Continuing from #2, we have rich knowledge repositories on >>>>>>>> different projects. I'll give a couple of random examples. Wikimedia >>>>>>>> Commons: >>>>>>>> https://commons.wikimedia.org/wiki/Category:Azad_Hind_(newspaper) >>>>>>>> Wikisource: >>>>>>>> >>>>>>>> https://en.wikisource.org/wiki/The_Constitution_of_India_(Original_Calligraphed_and_Illuminated_Version) >>>>>>>> Similarly to know on many topics such as monuments, geography, >>>>>>>> census, >>>>>>>> railway, arts and culture etc possibly we have good content on other >>>>>>>> Wikimedia projects to refer to. So, an alternative mission-aligned >>>>>>>> approach >>>>>>>> might be "KnowWithFreeKnowledge" highlighting "free knowledge in >>>>>>>> general", >>>>>>>> rather than "KnowWithWikipedia". >>>>>>>> >>>>>>>> Thank you for your kind attention. >>>>>>>> Stay safe, >>>>>>>> User:Titodutta >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> শুক্র, ২৯ এপ্রিল, ২০২২ তারিখে ১১:৫৫ PM টায় তারিখে Khanyi Mpumlwana < >>>>>>>> [email protected]> লিখেছেন: >>>>>>>> >>>>>>>>> Dear all, >>>>>>>>> >>>>>>>>> Hope you are well and safe. >>>>>>>>> >>>>>>>>> I am thrilled to reach out to you on behalf of the Communications >>>>>>>>> Department at The Wikimedia Foundation to share information about a >>>>>>>>> new >>>>>>>>> short-term test campaign through which we hope to learn more >>>>>>>>> about engaging Indian digital audiences, primarily the youth. >>>>>>>>> >>>>>>>>> Emerging from the Medium Term Plan >>>>>>>>> <https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Medium-term_plan_2019>, >>>>>>>>> this test is aimed at strengthening the awareness levels of >>>>>>>>> Wikimedia, our >>>>>>>>> free knowledge mission, and growing affinity with our readers in >>>>>>>>> India, >>>>>>>>> especially the youth. >>>>>>>>> >>>>>>>>> Firstly, let us introduce ourselves- The Communications Department. >>>>>>>>> >>>>>>>>> Communications <https://meta.wikimedia.org/wiki/Communications> >>>>>>>>> is a Wikimedia Foundation >>>>>>>>> <https://meta.wikimedia.org/wiki/Special:MyLanguage/Wikimedia_Foundation> >>>>>>>>> department. The Communications Department performs a variety of >>>>>>>>> functions >>>>>>>>> for the Foundation, such as building awareness of Wikimedia and its >>>>>>>>> projects, maintaining relationships with the media, producing >>>>>>>>> content for >>>>>>>>> the Wikimedia Foundation website >>>>>>>>> <https://meta.wikimedia.org/wiki/Special:MyLanguage/Wikimedia_Foundation_website>, >>>>>>>>> managing the community blog Diff <https://diff.wikimedia.org/> >>>>>>>>> and Wikimedia social media >>>>>>>>> <https://meta.wikimedia.org/wiki/Special:MyLanguage/Social_media> >>>>>>>>> platforms, facilitating communications with Wikimedia communities, >>>>>>>>> informing research into emerging global audiences, developing creative >>>>>>>>> materials, and coordinating campaigns to engage new audiences for >>>>>>>>> Wikimedia >>>>>>>>> projects like Project Rewrite >>>>>>>>> <https://meta.wikimedia.org/wiki/Communications/Project_Rewrite> >>>>>>>>> and Wiki Unseen. >>>>>>>>> <https://meta.wikimedia.org/wiki/Communications/Wiki_Unseen> >>>>>>>>> >>>>>>>>> What is #KnowWithWiki all about? >>>>>>>>> >>>>>>>>> This is a truly integrated effort where members of various teams >>>>>>>>> within the Foundation came together to develop a plan to engage young >>>>>>>>> readers in India in a manner that demonstrates the value of Wikipedia, >>>>>>>>> highlighting the role it already plays in helping them know their >>>>>>>>> world >>>>>>>>> better and promoting free knowledge. >>>>>>>>> >>>>>>>>> The problem: Wikipedia readership in India is high. It is >>>>>>>>> currently ranked #4 in website traffic in India with an average of >>>>>>>>> approximately 2 pages a visit. Unfortunately, according to a market >>>>>>>>> research >>>>>>>>> <https://docs.google.com/document/d/1QHwaKUKJqxuzmfNx55KFlA-CBYPAKzMWmYP5heuKSQs/edit?usp=sharing> >>>>>>>>> carried out by the Wikimedia Foundation in 2020, only 31% of the >>>>>>>>> Indian >>>>>>>>> internet users have heard of Wikipedia, and strikingly, only 26% of >>>>>>>>> internet users aged 18-24 years were aware of Wikipedia. The gap >>>>>>>>> between >>>>>>>>> usage and awareness indicates that there is a large number of young >>>>>>>>> people >>>>>>>>> who use Wikipedia and are not aware of us and therefore have no >>>>>>>>> affinity or >>>>>>>>> value for it. >>>>>>>>> >>>>>>>>> Why India? >>>>>>>>> >>>>>>>>> Engaging young internet users and unaware Wikipedia readers to >>>>>>>>> increase affinity and perceived value is key to the sustained growth >>>>>>>>> of >>>>>>>>> Wikipedia and all our projects. The Indian youth may be viewing or >>>>>>>>> using >>>>>>>>> our content through different platforms e.g. seeing Wikipedia content >>>>>>>>> through search engines, but there is a lack of awareness among this >>>>>>>>> audience that this information comes from the efforts of our diverse >>>>>>>>> volunteer community that spends time and effort in curating relevant >>>>>>>>> and >>>>>>>>> reliable information on Wikipedia and its sister projects. >>>>>>>>> >>>>>>>>> We wish to engage with this very audience by providing them more >>>>>>>>> relatable examples on how Wikipedia plays/can play an active role in >>>>>>>>> their >>>>>>>>> efforts to gather fact-based, researched information around worldly >>>>>>>>> topics. >>>>>>>>> Furthermore, by capturing and studying data emerging from this test, >>>>>>>>> we >>>>>>>>> will be able to learn, assess and improve our future engagements in >>>>>>>>> the >>>>>>>>> country >>>>>>>>> >>>>>>>>> Our Plan >>>>>>>>> >>>>>>>>> Starting May 2022, we will be engaging Indian influencers under a >>>>>>>>> campaign #KnowWithWiki & “Know Your World Better” >>>>>>>>> >>>>>>>>> For this activity, we are collaborating with selected popular >>>>>>>>> GenZ influencers to showcase the relevance of Wikipedia among the >>>>>>>>> younger >>>>>>>>> Indian audience in their daily lives. The primary platform of >>>>>>>>> activation >>>>>>>>> will be on Instagram, which is a platform that has the highest number >>>>>>>>> of >>>>>>>>> users from India, and has emerged as the most preferred social >>>>>>>>> media platform2 among Indian youth according to a 2020 study3. >>>>>>>>> Instagram influencers will highlight use of Wikipedia in their posts >>>>>>>>> on >>>>>>>>> topical content and social awareness topics. >>>>>>>>> >>>>>>>>> These influencers will release their own content on their >>>>>>>>> Instagram handles covering topics relevant to our target audience, >>>>>>>>> while >>>>>>>>> seeding references of Wikipedia and the vast knowledge available on >>>>>>>>> the >>>>>>>>> online encyclopedia. >>>>>>>>> >>>>>>>>> This will be complemented with our own social media channels >>>>>>>>> sharing content around the experiment, focussed towards the Indian >>>>>>>>> audience. The general public would be encouraged to follow and >>>>>>>>> participate >>>>>>>>> in the campaign online using #KnowWithWiki. >>>>>>>>> >>>>>>>>> Why are we doing this? >>>>>>>>> >>>>>>>>> This activity follows the the successful completion of a similar >>>>>>>>> activity in South Africa- #WikipediabyUs, where we collaborated with >>>>>>>>> South >>>>>>>>> Africa’s young creative community by giving them a platform to create >>>>>>>>> informative content based on Wikipedia articles. #WikipediabyUs, >>>>>>>>> demonstrated young creatives using Wikipedia to expand a topic of >>>>>>>>> interest >>>>>>>>> with their audiences. >>>>>>>>> >>>>>>>>> It is a part of our sustained endeavor to make deeper strides in >>>>>>>>> learning from different contexts on improving understanding of the >>>>>>>>> Wikimedia movement and its projects. We want to raise awareness about >>>>>>>>> how >>>>>>>>> Wikipedia and the free knowledge movement is present in the daily >>>>>>>>> lives of >>>>>>>>> Indian audiences. >>>>>>>>> >>>>>>>>> This test would also enable us to tackle some of the >>>>>>>>> misconceptions around Wikipedia in the Indian digital space, via >>>>>>>>> explaining >>>>>>>>> how the Wikipedia volunteer community creates and improves content on >>>>>>>>> the >>>>>>>>> platform based on up-to-date, relevant and verifiable sources. >>>>>>>>> >>>>>>>>> By engaging the 18-24 age group we aim to- >>>>>>>>> >>>>>>>>> >>>>>>>>> - >>>>>>>>> >>>>>>>>> GET GenZ adults aged 18-24 >>>>>>>>> - >>>>>>>>> >>>>>>>>> WHO read Wikipedia >>>>>>>>> - >>>>>>>>> >>>>>>>>> TO see Wikipedia as relevant >>>>>>>>> - >>>>>>>>> >>>>>>>>> BY showing them how often they call on us to know and do more >>>>>>>>> >>>>>>>>> >>>>>>>>> How can you get involved? >>>>>>>>> >>>>>>>>> You can create your own content on social media to describe how >>>>>>>>> you use Wikipedia in your everyday life to know your world and the >>>>>>>>> things >>>>>>>>> that interest you better. Make sure you use #KnowWithWiki and >>>>>>>>> #Wikipedia to >>>>>>>>> add to the campaign impact! >>>>>>>>> >>>>>>>>> If you would like to know more and get involved or share any >>>>>>>>> suggestions, please reach out to me by email. >>>>>>>>> >>>>>>>>> Thank you warmly for your time and interest. >>>>>>>>> >>>>>>>>> On behalf of the Core Team- Khanyi, Mathoto, Olga, Rachit and >>>>>>>>> Vidhu. >>>>>>>>> >>>>>>>>> -- >>>>>>>>> >>>>>>>>> Khanyi Mpumlwana (they/she) >>>>>>>>> >>>>>>>>> Creative Director >>>>>>>>> >>>>>>>>> Wikimedia Foundation <https://wikimediafoundation.org/> >>>>>>>>> >>>>>>>>> **Please excuse any brevity or typos, messages are often sent in a >>>>>>>>> hurry* >>>>>>>>> _______________________________________________ >>>>>>>>> Wikimediaindia-l mailing list -- >>>>>>>>> [email protected] >>>>>>>>> To unsubscribe send an email to >>>>>>>>> [email protected] >>>>>>>>> To unsubscribe from the list / change mailing preferences visit >>>>>>>>> https://lists.wikimedia.org/postorius/lists/wikimediaindia-l.lists.wikimedia.org/ >>>>>>>> >>>>>>>> _______________________________________________ >>>>>>>> Wikimediaindia-l mailing list -- >>>>>>>> [email protected] >>>>>>>> To unsubscribe send an email to >>>>>>>> [email protected] >>>>>>>> To unsubscribe from the list / change mailing preferences visit >>>>>>>> https://lists.wikimedia.org/postorius/lists/wikimediaindia-l.lists.wikimedia.org/ >>>>>>> >>>>>>> >>>>>>> >>>>>>> -- >>>>>>> >>>>>>> Khanyi Mpumlwana (they/she) >>>>>>> >>>>>>> Creative Director >>>>>>> >>>>>>> Wikimedia Foundation <https://wikimediafoundation.org/> >>>>>>> >>>>>>> **Please excuse any brevity or typos, messages are often sent in a >>>>>>> hurry* >>>>>>> _______________________________________________ >>>>>>> Wikimediaindia-l mailing list -- >>>>>>> [email protected] >>>>>>> To unsubscribe send an email to >>>>>>> [email protected] >>>>>>> To unsubscribe from the list / change mailing preferences visit >>>>>>> https://lists.wikimedia.org/postorius/lists/wikimediaindia-l.lists.wikimedia.org/ >>>>>> >>>>>> -- >>>>>> Regards, >>>>>> >>>>>> Jayantilal >>>>>> >>>>>> Sent from my iPhone >>>>>> _______________________________________________ >>>>>> Wikimediaindia-l mailing list -- [email protected] >>>>>> To unsubscribe send an email to >>>>>> [email protected] >>>>>> To unsubscribe from the list / change mailing preferences visit >>>>>> https://lists.wikimedia.org/postorius/lists/wikimediaindia-l.lists.wikimedia.org/ >>>>> >>>>> >>>>> >>>>> -- >>>>> >>>>> Khanyi Mpumlwana (they/she) >>>>> >>>>> Creative Director >>>>> >>>>> Wikimedia Foundation <https://wikimediafoundation.org/> >>>>> >>>>> **Please excuse any brevity or typos, messages are often sent in a >>>>> hurry* >>>>> _______________________________________________ >>>>> Wikimediaindia-l mailing list -- [email protected] >>>>> To unsubscribe send an email to >>>>> [email protected] >>>>> To unsubscribe from the list / change mailing preferences visit >>>>> https://lists.wikimedia.org/postorius/lists/wikimediaindia-l.lists.wikimedia.org/ >>>> >>>> -- >>>> Regards, >>>> >>>> Jayantilal >>>> >>>> Sent from my iPhone >>>> _______________________________________________ >>>> Wikimediaindia-l mailing list -- [email protected] >>>> To unsubscribe send an email to >>>> [email protected] >>>> To unsubscribe from the list / change mailing preferences visit >>>> https://lists.wikimedia.org/postorius/lists/wikimediaindia-l.lists.wikimedia.org/ >>> >>> >> >> -- >> >> Rachit Sharma (he/him) >> >> Snr Global Movement Communications Specialist, South Asia >> >> Wikimedia Foundation <https://wikimediafoundation.org/> >> >> *We help everyone share in the sum of all knowledge. * >> >> *We are the people who keep knowledge free.* >> >> _______________________________________________ >> Wikimediaindia-l mailing list -- [email protected] >> To unsubscribe send an email to >> [email protected] >> To unsubscribe from the list / change mailing preferences visit >> https://lists.wikimedia.org/postorius/lists/wikimediaindia-l.lists.wikimedia.org/ > > -- > Regards, > > Jayantilal > > Sent from my iPhone >
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