A LOT of people worldwide are dying and have died today, some are
people we know or love, and this is the important and urgent
"community branding" project that WMF management wants to spend their
employee time and goodwill free volunteer effort on. Really?

It seems fair to repost my statement from a month ago, perhaps by
volunteers in the real "community" just keeping on repeating,
repeating and repeating how this is pointless and damaging, eventually
some of the management team might accidentally read some of the
negative feedback through their "supportive criticism" rose-tinted
jargon bubbles:

"WMF management, stop flushing away the donor's money on this, please.
It has already been overwhelmingly rejected, failed, and not firmly
ending it makes you appear unable to stop paying consultants to make
up more marketing jargon nonsense to justify their invoice." (14 March
2020)

How about you cancel the branding consultancy and direct 100% of that
pile of cash towards the range of Wikimedia Covid-19 projects to
create great factual content to combat commercial lobbying and fake
news, the type of fake news we see promoted by the President of the
United States every day in the global media?

Thanks!
Fae

On Sat, 11 Apr 2020 at 09:49, Samir Elsharbaty
<[email protected]> wrote:
>
> Hi, the Brand team has been watching the RfC and has written a summary
> about it [1] that was shared both in the RfC [2] and the project page [3]
> in Meta. The team has integrated the feedback of the RfC in the development
> process, just as we did with the activities organized by the project
> itself.
...

> Samir Elsharbaty (he/him)
> Community Brand and Marketing coordinator
> Wikimedia Foundation <https://wikimediafoundation.org/>

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