Hi Peter- Yes, we have mockups of the banners on the Fundraising Ideas <<https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas>> page on meta. We will be making further refinements and possibly adding a couple more banners this week.
Thank you, Lisa On Fri, Nov 20, 2015 at 10:01 PM, Peter Southwood < [email protected]> wrote: > Are these new improved banners available for inspection and comment? > Cheers, > Peter > > -----Original Message----- > From: Wikimedia-l [mailto:[email protected]] On > Behalf Of Megan Hernandez > Sent: Friday, 20 November 2015 10:07 PM > To: Wikimedia Mailing List > Subject: [Wikimedia-l] Fundraising Update > > Hi all, > > > We are just a few weeks away from the launch of the December English > fundraiser. The end of the year is the most critical time of the year for > Wikimedia’s fundraising: The goal this year is $25 million. The campaign > will launch in the US, UK, Canada, Australia, New Zealand and Ireland on > Giving Tuesday <https://en.wikipedia.org/wiki/Giving_Tuesday>, December > 1st. > > In these past months of preparation, we have relied on feedback from the > volunteer community, readers, and staff through discussion pages, feedback > sessions, phone calls, interviews, user testing, surveys and A/B tests. > Thank you to everyone for participating! It has truly been a helpful > experience and wonderful to hear from so many voices from all different > parts of the movement. > > In just the last two weeks, an independent research firm conducted a new > survey of Wikipedia readers. (You may remember that we did a similar survey > last February.) We heard from you last spring that there were some > additional concerns that you would like us to explore with readers. We > tried to look into those concerns in this survey. We have uploaded the > survey report on Commons < > https://upload.wikimedia.org/wikipedia/commons/2/25/Wikimedia_Reader_Survey_November_2015.pdf > > > for anyone who is interested in reading it. We have also setup a section > on the Fundraising Meta page < > https://meta.wikimedia.org/wiki/Talk:Fundraising#Reader_Survey_November_2015 > > > to discuss the survey. > > The feedback from readers, the volunteer community and staff has been > critical to shape the campaign. Several improvements have been made so far > as a direct result of this input. We have changed a few specific sentences > of the message that were discussed heavily on meta pages and also tried a > variety of design ideas based on comments. > > We also have some fresh banner ideas that came about through a recent > workshop with staff. We will be testing those new banner ideas in small > runs throughout the campaign as well. And we’re still gathering ideas! To > see the latest version of the message and submit your ideas, please visit > the fundraising ideas meta page < > https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas>. > > Since last year, we have made improvements to our banner targeting and > analytics systems with the goal of raising the budget, while limiting the > number of banners and disruption for our readers. We aim to run the > campaign for roughly two weeks at a high traffic level and then at a much > reduced level for the rest of December. > > The fundraising team faces a great challenge this year: the highest > revenue target in WMF history along with a decline in page views – > particularly in desktop pageviews where readers are more likely to donate. > The team has and will continue to work hard to make improvements needed to > reach this goal. > We cannot do this alone. Thank you to everyone who has offered input, > expertise, time and energy into helping make this fundraiser a success. > > We look forward to your ideas and questions. Since the team experiences an > incredibly high volume of seasonal work, we will not be able to respond > immediately to questions or feedback. We will review feedback and bug > reports regularly and we have dedicated time to post an update by > mid-December and again at the end of the campaign. Here’s how to get > involved: > > - > > To file a bug report or technical issue, please create a phabricator > ticket > < > https://phabricator.wikimedia.org/maniphest/task/create/?template=118862> > or email [email protected] > - > > To see the latest news from the team, see the fundraising meta page > <https://meta.wikimedia.org/wiki/Fundraising> > - > > To suggest a banner idea, visit the test ideas meta page > <https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas> > - > > To read the latest reader survey, see the > < > https://upload.wikimedia.org/wikipedia/commons/2/25/Wikimedia_Reader_Survey_November_2015.pdf > >full > report on commons > < > https://upload.wikimedia.org/wikipedia/commons/2/25/Wikimedia_Reader_Survey_November_2015.pdf > > > - > > To learn more about the fundraising program and last year’s campaign, > see the 2014-15 fundraising report > <https://wikimediafoundation.org/wiki/2014-2015_Fundraising_Report> > > > Thank you to everyone who has contributed to the campaign preparations. > More importantly, thank you to the entire Wikimedia community for building > this incredible project that readers love and support with their > donations. None of this would be possible without you. > > Megan > > -- > > Megan Hernandez > > Director of Online Fundraising > Wikimedia Foundation > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> > > ----- > No virus found in this message. > Checked by AVG - www.avg.com > Version: 2016.0.7227 / Virus Database: 4460/11036 - Release Date: 11/20/15 > > > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> > _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[email protected]?subject=unsubscribe>
