Those who want to become trained noticers may want to check out a book by Rob
Walker <http://robwalker.net/>, he’s the author of *The Art of Noticing*
<https://www.amazon.com/gp/product/0525521240/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0525521240&linkCode=as2&tag=stucosuccess&linkId=FSXA3GZUT5SFDAZ4>,
and he argues that tuning into things normally overlooked not only provides
fodder for art and business, but can make life seem more vibrant and
engaging. Rob and I begin our conversation discussing what it means to
notice and the benefits that come from noticing. We then spend the rest of
the conversation walking through several exercises you can start doing
today to strengthen your noticing muscles, including creating observational
scavenger hunts and collections. (h/t The Art of Manliness)

Jacob Shepherd
Newnan GA
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