Yes, it is what they call 10DLC. Here is what Bandwidth has put together
for some more details.
https://support.bandwidth.com/hc/en-us/articles/1500002422242-10DLC-Overview-and-FAQ
I will gather more information and post what I can find.

Kent described it correctly and it is probably a result of the FCC not
regulating the market, which will now become the wild west.
What Kent may be missing is that it is not only extra fees (as is the case
with Verizon) but a whole registration requirement and actually blocking of
messages from unregistered DIDs, as AT&T is about to implement their walled
garden.

If you offer SMS text messaging to your customers, you should be very
worried, and join forces to fight it.

Oren


On Thu, Mar 4, 2021 at 12:15 PM Ivan Kovacevic <
[email protected]> wrote:

> Are you referring to A2P 10DLC?
>
>
> <http://www.startelecom.ca>
>
> *Ivan Kovacevic*
>
> *www.startelecom.ca <http://www.startelecom.ca>*
>
>
> On Thu, Mar 4, 2021 at 11:30 AM Oren Yehezkely <[email protected]> wrote:
>
>> Hello,
>>
>> Does anyone have some deep knowledge about AT&T and Verizon's move to
>> create their own walled gardens and prevent messages from the outside world
>> from coming in, unless they approve each and every phone number (and you
>> obviously pay for that approval)?
>> Next thing they will block emails from other networks, or maybe all IP
>> traffic.
>>
>> Thanks,
>> Oren
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