We do content rating of web pages. So if you give a domain/url, we give you a safety rating (0-1000, 0 being low safety & 1000 being high safety) for that page in different categories, like Adult, Alcohol, Drugs, Torrents, Offensive Language, etc. This is used by ad agencies and networks - in realtime to prevent ads from landing on an offensive site (like say porn), and to protect an advertisers "brand safety"....so blocking ads by high risk content, country etc. - post campaign metrics, like how many high risk pages their publishers served, the position of the ads served by each publisher, which countries their ads were served etc.
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