> Kent Tong <kent <at> cpttm.org.mo> writes:
> 
> > I agree that a logo competition should be held. 

... any method would do as long as the outcome is a good design that is 
suitable ...

> > At the mean time, my artist friend has created one at
> > http://www.agileskills2.org/EWDT/Tapestry.jpg
> > 
> > Please comment.
> 
> My friend has made another one. Please go over
> http://www.agileskills2.org/EWDT/logos.html and comment!


In the 3-d "T", I presume the word "compotent" should be "component"? Just a 
small typo.

On the whole, 3-d designs should be avoided for logos, however, as the effects 
required to achieve them do not scale well and they are an inefficient use of 
the available space. They lack clarity. (There are exceptions to this, of 
course.)

The unicorn design had excellent clarity and use of space, but the general 
impression seemed to be that the iconology was not relevant to Tapestry.

The two by Kent's friend posses the direct relevance that the exclusive use of 
typography brings, but lack visual impact.


I'm wary of the fact that this logo discussion mark my first posts to this 
list, so I don't want to come across as being negative in any way: I offer all 
of this merely as constructive criticism on the proposed designs.

I think Tapestry is a fantastic framework, and I'm geniunely concerned that it 
should have an equally fantastic logo!

If it's okay with everyone here, a friend of mine who is a professional 
designer is very interested in producing some samples for your consideration. I 
should be able to post preliminary images tomorrow.

This is what she has to say for herself:

<quote>
Now for some selling points to use me: 

* I've worked in corporate marketing and specialised in Branding and Brand 
Management way back in a past Australian lifetime.

* With all logos I produce, I always provide versions to the client in mono 
(all black), reversed (white on black background) and regular rasterized and 
vector.  All logo versions are also supplied in all possible industry standard 
formats (.psd / .ai / .eps / .tif / .jpg / .gif / .png), in Hi / Low res and 
CMYK / RGB. 

* I also always produce branding guidelines that explains which logo to use and 
where.  It sounds paranoid to some, but following simple procedures such as 
'don't stretch the logo' and 'always use a mono logo on a coloured background' 
really goes a long way in protecting the quality and reputation of the brand.  
In fact, this kind of document would probably be most useful for an open-source 
managed product such as Tapestry
</quote>

Chris

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