Except for formal letters to administrative addresses.
Dear Bob was a frivolous and incorrect example. It is really Sir/Madam

As Alex noted, I coils score it lower,bit am concerned on the overall effect. 
I'lltest first.

Cheers.

RW <rwmailli...@googlemail.com> wrote:

>On Thu, 25 Oct 2012 16:47:20 +0200
>Simon Loewenthal wrote:
>
>> 
>> Evening all,
>> 
>> A great majority of our ham starts with Dear Sir/ Dear Madam / Dear
>> Bob.
>> 
>> Therefore I've always wondered why this this is scored so highly: 
>> 
>> *  2.0 DEAR_SOMETHING BODY: Contains 'Dear (something)'
>> 
>> 
>> Does anyone know the rational behind this, or is our user base simply
>> communicating on a higher level?  :)  I imagine the rational is
>> sound, but I do not know what it is.
>> 
>> 
>
>The test is
>
>/\bDear (?:IT\W|Internet|candidate|sirs?|madam|investor|travell?er|car
>shopper|web)\b/i
>
>So it wont hit Dear Bob, but will hit Dear Sir etc. It seems
>reasonable, they're all forms of address that typically wouldn't  be
>used if the recipient's name were known to the sender.

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