On Dec 16, 2009, at 8:11 AM, Christian Brel wrote:

> It's also fair to say any ESP such as Return Path taking money to
> deliver mail should be optimising it {or offering advice on
> optimisation) so it does *not* score high. Otherwise what are their
> customers paying them for?

Return Path is not an ESP by any of the common definitions.

http://en.wikipedia.org/wiki/ESP

(No wonder you're confused.)

--
J.D. Falk <jdf...@returnpath.net>
Return Path Inc




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