On Sat, 5 Dec 2009, Per Jessen wrote:
Won't customers dealing with such a company will have whitelisted them long ago?
For every 'mark' that is out there, stupidly entering their e-mail and then getting a bunch of ads for which they didn't realize they had given permission, there are people that are equally technologically illiterate that don't *think* that they need to do *anything* 'special' to make the mail from their favorite drug company arrive in their mailbox. They see very little spam (thanks to MY efforts - preen, preen) and so they don't think of a spam 'problem' and that the mail they just requested might not make it through.
So I end up with a customer on the phone complaining. So if that drug company could get themselves on a 'standard' whitelist which I already trust and use, then I don't have to do anything special, and neither does my customer.
Some companies are smart enough to add a note to their website that says "be sure to add us to your whitelist", but that doesn't help the thousands of people who read it and say "too complicated for me I hope it works" and call me if it doesn't.... :)
There's a need. A real genuine need for services like Habeas. But they need to be *very* well managed and policed. And it seems, from some complaints, that this is not happening....
- Charles
