In the cross-recommender the similarity matrix is calculated doing [B'A]. We 
want the rows to be stored as the item-item similarities in Solr right? [B'B] 
is symmetric so just want to make sure I have it straight for [B'A].

B = purchases
        iphone  ipad    nexus   galaxy  surface
u1      1       1       0       0       0
u2      0       0       1       1       0
u3      0       0       0       0       1
u4      1       1       0       0       0

B' =
        u1      u2      u3      u4
iphone  1       0       0       1
ipad    1       0       0       1
nexus   0       1       0       0
galaxy  0       1       0       0
surface 0       0       1       0

A = views
        iphone  ipad    nexus   galaxy  surface
u1      1       1       1       1       0
u2      1       1       1       1       0
u3      0       0       0       0       1
u4      1       1       1       0       0


[B'A] =
        iphone  ipad    nexus   galaxy  surface
iphone  2       2       2       1       0
ipad    2       2       2       1       0
nexus   1       1       1       1       0
galaxy  1       1       1       1       0
surface 0       0       0       0       1

The rows are what we want from [B'A] since the row items are from B, right?

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