in datamodel wiki: You can think of each super column name as a term and the columns within as the docids with rank info and other attributes being a part of it. If you have keys as the userids then you can have a per-user index stored in this form. This is how the per user index for term search is laid out for Inbox search at Facebook.
a question: because subcolumn does't has index ,does it has performance bottleneck?