in datamodel wiki:
 You can think of each super column name as a term and the columns within as
the docids with rank info and other attributes being a part of it. If you
have keys as the userids then you can have a per-user index stored in this
form. This is how the per user index for term search is laid out for Inbox
search at Facebook.

a question: because subcolumn does't has index ,does it has performance
bottleneck?

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