Thanks Tom, all good advice, most of which I am following, although I am starting with the zipped version of the installer (made with innoSetup and code signed). The trouble with trying to ignore Norton is that it’s used a lot, and for those that have it installed, the instructions to reach “download it anyway” are messy. But I take your point, and maybe we should just go back to the basic installer. I’ll see how it goes.
I suppose the sad part of all this is, like many LiveCoders, I am happy with program design, coding and testing, after many years in many different environments, but I find these deployment issues a massive diversion. Payment systems are another one of these - I say this because I got caught with the demise of Kagi. Well, it’s all educational, and next time I suppose it won't seem so terrible. Graham > On 23 Jan 2017, at 18:01, tbodine via use-livecode > <use-livecode@lists.runrev.com> wrote: > > Hi all. > > Here's what I've learned from many years of providing PC downloads: > > * Email attachments are heavily filtered and rightly so. Use this only as a > last resort for delivery of a program. > * These days, fewer people are willing to download a trial version, in part > due to Norton, but also many organizations' IT block all downloads. If you > provide both a good, fast demo video and a trial version download, then > users can choose what works and is comfortable for them. > * Once a person buys your product, she is much more committed to downloading > your product and will be less put off by obstacles. But expect to provide > some support or guidance. > * The big value of code signing is it's a mark of professionalism and > usually reduces OS suspicion. I agree it is a slight that Norton treats > small developers and new releases as dubious. But, remember, Norton isn't on > all machines, so don't let Norton guide all your decisions. > * I use a traditional installer (Innosetup) because it looks professional, > ensures the app is installed with admin rights and into the right location, > displays a license and readme doc, creates desktop shortcut to the app, and > includes an uninstaller (also code signed). > * For download links, avoid redirects and use an https or other secure > connection method to link to your download files. It helps establish trust > if your download file is on the same domain as your site. > * Fifteen years ago, download sites were useful. Today, they compete with > your site for search engine visibility and sometimes repackage your app with > their own installers that add adware or malware. Avoid! > > Hope that helps. > Tom Bodine > > > > > > -- > View this message in context: > http://runtime-revolution.278305.n4.nabble.com/Boring-but-important-selling-a-download-product-for-Windows-tp4711826p4711877.html > Sent from the Revolution - User mailing list archive at Nabble.com. > > _______________________________________________ > use-livecode mailing list > use-livecode@lists.runrev.com > Please visit this url to subscribe, unsubscribe and manage your subscription > preferences: > http://lists.runrev.com/mailman/listinfo/use-livecode _______________________________________________ use-livecode mailing list use-livecode@lists.runrev.com Please visit this url to subscribe, unsubscribe and manage your subscription preferences: http://lists.runrev.com/mailman/listinfo/use-livecode
