On May 2, 2016, at 05:56 , Paul Dupuis 
<p...@researchware.com<mailto:p...@researchware.com>> wrote:

For every organization delivering a product, that organization has to
make the product's cost vs value work for THEM. If they charge too
little, they go out of business. If they charge too much, no one buys
it.

This assumes that the two overlap, which is no guarantee. There are scenarios 
where NO retail price can compensate you adequately for your cost, given a 
known demand. This is why business ventures are always a risk.

Bob S


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