One thing that nobody seems to have pointed out is the current price is not 
$999. As Peter commented (and a number of people seem to have read in a snippy 
tone unfortunately) the price rises have been and continue to be well 
telegraphed with the opportunity to lock in the current price. Regardless of 
that though I do tend to agree that those with turnover of under $20000 or so 
(and not really likely to expand that) looking at > 5% of that going as an 
expense on development platform would struggle to justify it. In those cases 
they would either need to look at other platforms or determine if they can 
obtain equivalent revenue by changing their business model to use the GPL 
version. How LiveCode capture the $200 per year or so those users might have on 
offer without sacrificing revenue from those with higher turnover is something 
I'm sure is under consideration. Note that I'm not really including those that 
have a reasonable prospect of revenue growth because they can probably tap into
  public and private sources of startup support.

Cheers

Monte

Sent from my iPhone

> On 3 May 2016, at 1:40 AM, RM <richmondmathew...@gmail.com> wrote:
> 
> With the exception of the PDF reader (as you pointed out) for development 
> purposes there is no real difference between Livecode versions
> (and I am aware that you are pushing for further differentiation, and I 
> understand your rationale), so paying $999 for a year for something whose
> single difference fron the FREE version is the ability to protect ones' code 
> really does not seem justifiable.


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