Why not make it an even lower price and get the attention of Dealnews.com:

"Dev tool that allows even beginners to create desktop and mobile apps--with a 
$ Kickstarter pledge, normally $$$$ (if it fails to fund, you still get the 
app)."

Peter

On Feb 11, 2013, at 7:59 PM, Colin Holgate <co...@verizon.net> wrote:

> Maybe for me or you, but most people won't be contributing, they will just be 
> using the tool. Some number of them will not want to pledge £640 to then 
> possibly get the commercial license, but they might pledge £150 to definitely 
> get the commercial license.
> 
> Any new commercial license holders are future renewers too, regardless of 
> whether the project succeeds.
> 
> 
> On Feb 11, 2013, at 10:29 PM, Monte Goulding <mo...@sweattechnologies.com> 
> wrote:
> 
>>> Why would it need to be an instant reward? After reading a couple of Mark's 
>>> blogs though I think just getting the concentrated effort on refactoring 
>>> and adding extensibility to the engine will be enough reward.
> 
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