> Unfortunately, Colin is right. The going royalty rate tends > to be around 10% On all the medical books I have published, > the royalty was 10% divided among all authors. One extremely > big project got 12% divided among 6 editors, each of us getting 2%. > > I think Amazon's Kindle bookstore gives authors 30% but all > they do is provide a place to download from. Absolutely > nothing else. And, of course, your only option as a Kindle > customer is the e-Book version, eliminating sales to people > who want a hardcopy.
You might want to look at a POD type venue like lulu.com. At one time, roles in publishing were very well defined, just like in software. You had authors, publishers, distributors and retailers (and those divided up as well, street, catalog, etc). Even though new channels have appeared, many have consolidated roles and may or may not be to you/our benefit. A venue that does no marketing for you, no real support, and basically "shelves" your product for access is a retailer. If you look a the old model, retailers could expect anywhere from 25-40% of the pie. That's the reason why I have never grumbled about the cost of the MAS (the changing specifications of being on the MAS though increase the "cost" of doing business with them though). Some people expect that MAS or others are going to do more for you, and that you don't need to do any real marketing. Retailers don't do that for you. But some, like MAS and others have additional, hidden costs (when it comes to software). And a big one is ownership of the customer relationship. A huge amount of business is in upselling or sidegrading, and you can only effectively do that if you understand who your customer is. It makes feast-or-famine type situations more and more common with those who sell through those types of venues. Best regards, Lynn Fredricks President Paradigma Software http://www.paradigmasoft.com Valentina SQL Server: The Ultra-fast, Royalty Free Database Server _______________________________________________ use-livecode mailing list use-livecode@lists.runrev.com Please visit this url to subscribe, unsubscribe and manage your subscription preferences: http://lists.runrev.com/mailman/listinfo/use-livecode
