Lagi Pittas wrote:
If you sell a $10,000 worth in the second year you get $8500 without
having to spend as much on advertising.
Oh?
The app store is a directory, not a substitute for marketing.
Simply having one of a few million indistiguishably-uniform records in a
database is insufficient to market a product.
Relying on directly listing alone is the equivalent of any business
choosing to do no marketing because they're in the phone book.
I can't figure out where this notion that simply being in a directory is
some sort of instant gold mine, but it may correlate with the number of
answers provided here about anyone making more than $500 from ad revenue
from apps, which was zero. ;)
Mature businesses often have 2/3 to 3/4 of payroll in marketing and
sales. Startups can get by with half. Less than that increases the
odds of being one of the 60% of apps in the app store that never get
downloaded at all.
--
Richard Gaskin
Fourth World Systems
Software Design and Development for the Desktop, Mobile, and the Web
____________________________________________________________________
ambassa...@fourthworld.com http://www.FourthWorld.com
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