"If it's Tuesday it must be a new iOS license..."  ;)

Personally, I'm not too concerned about this latest move by Apple.

Like Chipp says, Apple will backpedal on this once the implications become clear, just like they did last time:
<http://whydoeseverythingsuck.com/2010/09/apple-blinks-flash-tools-now-allowed.html>

Apple is a smart company, far too clever to let all that money walk away - as Seth Weintraub at 9to5Mac wrote yesterday:

   "In fact, I’m willing to bet this move by Apple will spark
    the biggest move to HTML5 web stores that’s ever existed."
<http://www.9to5mac.com/52179/apple-to-world-put-up-or-shut-up>

I'll wager this policy lasts no more than a few months. The only question is whether the reversal will happen before most of the major publishers revamp their apps as web sites.


And as long as I have my soothsayer hat on, I'll go one step further, first gently reminding the readers that I also predicted here that Apple would adopt multi-button mouse functionality and move to Intel years before they did:

Before 2012 is done The Daily will be a web site.

It simply makes business sense: a good news organization requires more eyeballs than a single form factor can provide, and it's an unnecessary limitation in a world of ever-increasing diversity of form factors.

An app can reach several million iOS users, but a web site can reach billions of people using every device from every manufacturer. The only mystery here is why publishers didn't start thinking this through until now.

There was never a better time to sharpen one's JavaScript skills. Much of the money flowing into iOS projects today will be HTML5 projects tomorrow.

--
 Richard Gaskin
 Fourth World
 LiveCode training and consulting: http://www.fourthworld.com
 Webzine for LiveCode developers: http://www.LiveCodeJournal.com
 LiveCode Journal blog: http://LiveCodejournal.com/blog.irv

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