On Sun, Mar 25, 2012 at 3:06 PM, Alan Bell <alanb...@ubuntu.com> wrote:
> On 25/03/12 19:06, Omar B. wrote: > > from an user study some time ago about ubuntu's showstoppers: > > > http://design.canonical.com/2010/06/when-new-users-first-encounter-ubuntu-5-show-stoppers/ > > *3. Use of jargon* > * > * > *During their exploration of Ubuntu, participants encountered words they > didn’t know, or didn’t expect, or terms that they had no use for: examples > included ‘Gwibber’,’broadcast’,’terminal’ and ‘server’. “You lose me with > ‘terminal’ and ‘server’.” one person said.* > * > * > *The use of such specialised language significantly influenced how users > perceived the brand and the intended audience for Ubuntu. Some of the > participants wondered whether Ubuntu was meant really for expert users > rather than for them.* > > > So I told a friend that ubuntu came with *social network integration > (facebook/twitter)* right in the panel. > > She then later called me because she couldn't find the way to do it. > > I then explained to her that she needed to go to "*set up broadcast > account".* > * > * > She told me she didnt want to "broadcast stuff", she just wanted to get > status updates from her friends on facebook... > > I then told her that what a broadcast account really meant is connect to > her social network. > > So should we really be using the trademarks of proprietary services to > label features of the operating system? Yes you might want to Hoover the > carpet, and Xerox some documents and but you should understand that using a > vacuum cleaner or a photocopier are the more correct general terms. > http://en.wikipedia.org/wiki/Generic_trademark. Arguably we could say > that "social networks" is a more understood term than "broadcast accounts", > but I don't think using the trademarks would be a good idea. I guess most > people actually don't want to broadcast what they are doing, what they want > to do is lurk and see what other people are doing. There are a lot more > readers than writers on social networks. > I don't think we should use brand-name terms for the label either (especially since Gwibber supports so many different services), but I don't think that's what Omar was suggesting. "Social Networking" or even just "Social" would still work better for me than "Broadcast". Evan
-- Mailing list: https://launchpad.net/~unity-design Post to : unity-design@lists.launchpad.net Unsubscribe : https://launchpad.net/~unity-design More help : https://help.launchpad.net/ListHelp
