You seem to have a great understanding of marketing. I used to work for a large British computer manufacturer (who shall remain nameless) and I had a fair bit of involvement with the marketing department.
They used to do things like send spam emails out and get blocked from some mail servers purely to get people talking about them. And a venture into selling Linux PCs got them on the news too. It worked though, they are one of the only independent UK OEMs still going (just about). -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of alan c Sent: 23 July 2007 18:46 To: British Ubuntu Talk Subject: Re: [ubuntu-uk] [uk-marketing] Article for local mag [EMAIL PROTECTED] wrote: > Fair enough. It's a difficult balance between factually correct and > marketing. Understood. Marketing is to achieve an objective, though not quite at any cost. However, the sound bites and advert bites or whatever that we find ourselves immersed in, in the various media, in our daily lives are never factually correct in the technical sense. Even if push comes to shove and promises are found clearly wanting, the marketing blurb would have had a risk assessment and a damage limitation strategy ready in the (marketing persons mind, say) strategy. A well known question is What is the worst that could happen (if things went wrong)? Would a slightly imperfect statement in a parish magazine or local newspaper cause a national outcry - no. And in the unlikely event it actually did cause an outcry. What great coverage! Priceless national debate about masses of windows viruses versus one or two lucky mavericks in linux. But I dream. It is interesting to search say on 'Linux News'. There are a surprising number of really eye catching headlines, some associated with highly controversial content. It gets coverage. The skill is to get noticed by various means without being dis-honourable. FWIW I think information is best aimed at a particular target audience, with probably differing content for different purposes. -- alan cocks Kubuntu user#10391 -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/ ________________________________________________________________________ This e-mail has been scanned for all viruses by Star. The service is powered by MessageLabs. For more information on a proactive anti-virus service working around the clock, around the globe, visit: http://www.star.net.uk ________________________________________________________________________ -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
