> I've had a few articles published in "special interest" magazines (no, > not that sort!) - not Linux-related but related to my own area of > investment specialism - and I currently have an agency running a > national PR campaign for me in the "day job", so have a bit of > experience in getting ideas into traditional media. > > What I've found is that magazines tend to like articles that: > > - Are bang on target for their content area > - Are well-written, in the sense of readability (relatively short > sentence construction, no plosives next to fricassives, and so on) > - Are free (in the sense of pizza) > - Don't come over as if they were written by a religious nutcase (place > the following in order of importance, 1: ending world poverty, 2: curing > cancer, 3: ensuring programmers have a legal right to modify sourcecode, > then work out what the order of importance is for the magazine readership!) > > > - Many of them also seem to like articles that appear to interview other > sources (There is one particular freelance journalist who phones me up > for a soundbite every few months when he's pitching for a particular > magazine.) If you are an IT consultant, don't hesitate to get > sound-bites from your clients about their use of Ubuntu - the angle of > "local firm XXX switched and...." > > - More and more local magazines have realised that they can't compete as > an aggregator of generic news, so are pushing the "local angle" more and > more... so by all means write for the East Riding of Yorkshire, if you > live there, or can interview a local firm / celebrity, and make the > article about THEM. >
Thanks for the advice Mark - that gives me a new angle to look at this from. Cheers Chris -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
