Hey chris I agree - a lot of what i read on the interweb about trying to get people to switch are people who patronise the user a lot. Things like flashy interfaces etc is why they stick with windows. This needs to change
regards On 20/06/07, Chris Rowson <[EMAIL PROTECTED]> wrote: > Hi Folks, > > This message has been posted to Ubuntu-UK & Ubuntu Marketing because > I'm hoping that there are people subscribed to both lists with > thoughts on this subject. > > With Software Freedom Day around the corner (September 15th) I've been > pondering upon the subject of how to reel in the punters. I'm > guessing that SFD 2007 will be accompanied by many a cheerful free > software advocate out on the streets punting the benefits of using > Ubuntu to the average Joe and Jane, and I'm thinking that a concerted > marketing effort to underpin this can only help make these advocates > more successful. > > We've talked about leaflets at Ubuntu-UK, and between us have come up > with a couple of things that are not half bad. I think that the most > important thing that I've learnt so far though is that there are a lot > things we take for granted that Joe and Jane mightn't think about. > > Why is this important? > > I think we need to understand Joe and Jane a little better to be able > to flog Ubuntu to them. Take a look at the 'selling interview' for > instance: > > http://perso.orange.fr/pgreenfinch/mkting/mkting14 > > The most important steps which underpin the entire process are > understanding the customer, asking questions, clarifying, I think that > the author mentions elsewhere 'falling in love with the customer a > little bit!'. Sometimes it feels to me a little bit like we're jumping > straight in a the deep end, without doing this preparation work. > > If we can develop a good profile of Joe and Jane and deliver marketing > aimed entirely at them, and not what we think they want (or what we'd > like to deliver ourselves) I reckon we might be able to sell Ubuntu a > little better. > > Comments, opinions or ways to take this forward anyone? > > Chris > > -- > ubuntu-uk@lists.ubuntu.com > https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk > https://wiki.kubuntu.org/UKTeam/ > -- Matthew G Larsen > [EMAIL PROTECTED] > +44(0)7739 785 249 -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
