Robin Menneer wrote: > You also need to carefully define your target eg the huge population of > semi-bored computer-illiterates might be more productive than > experienced-with-windows men-in-the-street ?
You may very well be right. I think especially with people who are not already seasoned/regular computer users and are just deciding to venture in to this brave new world and buy a PC at home for the first time, one very important question they will ask is "What do you use?", shortly followed by "Why?". I think this type of campaign would be particularly effective for these people. That's not to say that I don't think it has a potential audience among the Windows-faithful. I still believe that Vista is an opportunity for Ubuntu to come to the fore, with people who would normally have said "I'm buying a PC, therefore I'll get/need a copy of Windows" now pausing for a moment to consider the alternatives. Again, such a campaign would, I think, prove effective. I do have regular Windows users asking me about Linux and I'm more than happy to tell them what it is and why I use it. It hasn't yet resulted in any full-blown conversions, but the message is beginning to get across. > And once they get the > message, they will tell their grandchildren. Indeed. Up until now, conventional wisdom has suggested that having a PC means running Windows. With more visibility to those not already acquainted with FLOSS and more positive association, I think we will see a snowball effect. JT -- ---------------------------------------+-------------------------------- James Tait, BSc | xmpp:[EMAIL PROTECTED] Programmer and Free Software advocate | VoIP: +44 (0)870 490 2407 ---------------------------------------+-------------------------------- -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
