On 11/10/06, Tony Arnold <[EMAIL PROTECTED]> wrote:
> > I'm pretty sure its only copyright that's automatic, not trademarks.


That's correct.


> I believe trademarks are registered and the owner needs to control use
> of the mark or they can lose the trademark status. Kleenex had this
> problem many years ago!

This is why Google are fighting to stop people using 'google' as a
verb, and why Apple are trying to stop people talking about
'podcasts'.

Hoover, velcro, sellotape: there's a long list of products as well as
Kleenex. I think the legal term is something like 'dilution', which
means the trademark owner can no longer get protection for the mark.


Hwyl,
Neil.

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