Hi Warren, I don't think that there is anything out there yet. But stay tuned, because it sounds like Chris will be getting this together! It's pretty exciting stuff.
2008/12/16 Warren W <[email protected]> > sorry to intrude but i am hosting a free DAB station over the med and iwas > wondering if there where any "such" radio ads? as i will soon team up with a > couple of local (fm) radios in malta and transmit from the maltese islands > as far as sicily and libya so where can i get the work/ideas and then i > could modify them into local language? asmall isda ofa very outdated (server > had crashed "short circut from a power surge on the island") > is www.linuxmalta.tk or malta loco team > > On Mon, Dec 15, 2008 at 4:04 AM, Bret Fledderjohn <[email protected] > > wrote: > >> I'm sorry, I'm kinda doing a stream of consciousness thing here, and I'm >> top posting more than I should... :-) >> >> What type of audience is it? We need to know that in order to craft a >> message that will appeal to them. If they are tech saavy, obviously, the >> script will need to be a much different message than if they are not. Also >> if they are generally familar with OSS and Linux that is another very >> different message. >> >> The problem we have with on-air radio stations in the states is that they >> are struggling to make money right now, so that stations of any significant >> listenerships are not willing to do much free with non-profits (plus you >> have to be a registered non-profit entity to qualify anyway). The best way >> to get good rates is to ask for midnight to midnight non-dayparted spots. >> Frequently you can get them for next to nothing, unfortunately most of your >> ads run in the overnight time slots when there are very few listeners. >> >> This would be a good one to try to tie in Canonical's marketing >> department, especially since they may want to give some kind of script >> approval (or suggestions!) before these ads run, because of the trademarks. >> Is Gerry Carr still in charge of marketing over there? We should perhaps >> email him to see what his thoughts are. If you like, I will be more than >> happy to contact him. If you want to, his email is >> [email protected] >> >> 2008/12/14 Christopher Swift <[email protected]> >> >>> Absolutely! Ubuntu podcasters already have the skills for the job. Of >>> course if/when we get the ad written up, I think that we should make a post >>> in our locale mailing lists, for example Ubuntu-UK, with copies of a >>> transcript and seperate mp3/ogg files that can be combined to make the final >>> piece, allowing room for translations or indeed accent differences with the >>> US. And then hopefully, it'll be a viral ad on many people's internet and >>> even local radio stations. I intend on contacting one and see if in my area >>> they have lower rates for non-profit radio adverts and then hold a >>> fund-raiser for my local Linux user group to cover it. >> >> >> Podcasters could be great for this. They have the tools and the interest >> to make great sounding spots. As far as on-air, expect to spend some money >> if you want these to run in prime time (6am - 7pm). On the bright side, >> most radio stations will write and produce the ad for no extra charge (at >> least here in the US). >> >> >>> But before we get carried away, I'm going to spend this week working on >>> drafts and I would be eternally grateful if you have an idea and post it >>> even if your email just contains the words "I'm a PC, I'm a Mac". No, I am >>> not intending for it to be in that style but if you said that I'd get the >>> picture asap. I'll be posting for some volunteer jobs if anyone's interested >>> however. >> >> >> I really think we need to see the demographics before we start putting >> together the message. >> >> >>> >>> Thanks for reading, >>> Christopher Swift <[email protected]> >>> >>> On Sun, Dec 14, 2008 at 11:27 PM, Chris Rowson < >>> [email protected]> wrote: >>> >>>> >>>> >>>> On Sun, Dec 14, 2008 at 11:19 PM, Christopher Swift < >>>> [email protected]> wrote: >>>> >>>>> I've spoken to the station owner, they have two servers on which they >>>>> broadcast the radio on. They've said as Ubuntu is a non-profit >>>>> organisation >>>>> they have no problem advertising it for free and we can have any length >>>>> advertisement slot. I'm now in the progress of explaining Ubuntu and OSS. >>>>> I >>>>> need to contact another person to get the demographics but they have said >>>>> that there are roughly 500 people always tuned in with of course peaks at >>>>> certain times of the night and day. >>>>> >>>> >> Can they rotate different messages and can they position them in different >> time slots? Will they fit them, where ever they can, or will they commit to >> certain hours... And what kind of frequency can we get? If this is one >> message, one time, it really isn't going to accomplish very much. The human >> brain has become so desensitized to ads that you have to hit the listener at >> least three times for them to retain the message. >> >> >> >>> >>>>> By the thanks for your interest Bret, I obviously won't be able to do >>>>> this alone, I'm a student of science and not of media :P >>>>> >>>>> On Sun, Dec 14, 2008 at 10:35 PM, Bret Fledderjohn < >>>>> [email protected]> wrote: >>>>> >>>>>> What are we looking at, a :10 second, :30 second, or :60 second spot >>>>>> (commercial)? Also, it is only a one spot, one time deal? It's going >>>>>> to >>>>>> be hard to generate a large response off one ad, especially on a small >>>>>> station like that. I'd be interested in the listener habits (How long >>>>>> they >>>>>> spend listening, and when) and demographics (age, sex, other stats, >>>>>> employement, etc). If this is an on-air station, they should have some >>>>>> Arbitron numbers (ratings) which can shed some light on that info. >>>>>> >>>>>> I don't know if there is any radio ads floating around (although I >>>>>> doubt it), I'd be willing to help out. I've worked in radio advertising >>>>>> for >>>>>> about 4 years (selling), but I have written several spots as well. >>>>>> >>>>>> Regardless, I'd love to hear how this turns out! >>>>>> >>>>>> Bret >>>>>> >>>>>> >>>>>> 2008/12/14 Christopher Swift <[email protected]> >>>>>> >>>>>>> Hello, I am searching for some advice on radio advertising for >>>>>>> Ubuntu-Marketing. I have found out that I can get a free radio slot on a >>>>>>> community radio station so I am trying to make the most of it. The >>>>>>> community >>>>>>> has roughly 48,000 members and I'd hope that 10% listen to the radio >>>>>>> daily >>>>>>> so that gives me room for about 4800 to listen to the adverts. I am >>>>>>> searching for a pre-composed radio advert for Ubuntu; if this is not >>>>>>> possible or simply doesn't exist yet then I am willing to try and >>>>>>> co-ordinate an attempt to setup a recording myself. >>>>>>> >>>>>>> If you are able to help out, whether it be with an existing advert or >>>>>>> perhaps with voiceovers or help with the radio advert script or even >>>>>>> sound >>>>>>> editting I'd be fully greatful. Hopefully if it gets done, we can >>>>>>> release it >>>>>>> under the GPL 2 licence or other for other Ubuntu users to freely use on >>>>>>> their respective sites/stations. >>>>>>> >>>>>>> If you have any ideas, please mail them back to me (and the rest of >>>>>>> the list). No matter how silly it sounds ;-). I hope that we can set >>>>>>> off and >>>>>>> really make this work. >>>>>>> >>>>>>> I look forward to hearing from you, >>>>>>> >>>>>>> Christopher Swift <[email protected]> >>>>>>> >>>>>> >>>> >>>> Have you thought about approaching any Ubuntu podcasters? >>>> >>>> Chris >>>> >>>> >>> >>> -- >>> ubuntu-marketing mailing list >>> [email protected] >>> Modify settings or unsubscribe at: >>> https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing >>> >>> >> >> >> -- >> - Bret >> >> -- >> ubuntu-marketing mailing list >> [email protected] >> Modify settings or unsubscribe at: >> https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing >> >> > -- - Bret
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