> EricFoong wrote: > > Hi Jelle, > > Thanks for your information. Your research provides valuable information > to my research. However, I have few questions that need your further > clarification. > > > 1. Are you part of marketing team for Ubuntu Linux or Canonical Ltd? > Please introduce yourself. > > > 2. What is FLOSS philosophy? > > > 3. In your opinion, what is the strategy to make the students stay > motivated with the Ubuntu Linux? > > > 4. Other than ¡°motivation¡± factor, do you think the price, product > attribute, product quality and functional benefit can contribute to > allow consumer to choose Ubuntu Linux rather than others operating > system in the market? > Example: > PRICE: ¡°Life Time Free: Free Software, Free Operating System¡± ¨C > emphasize on zero cost feature > > PRODUCT ATTRIBUTE: ¡°Look through Window, Find the Difference: The > Different Operating System¡± ¨C emphasize on the unique feature of > Ubuntu Linux > > Product Quality: ¡°High Quality Operating system¡± ¨C emphasize on quality > > Functional Benefit: ¡°The Most Effective Operating System: Serve your > works, learning and entertainment needs¡±. ¨C emphasize on how the > operating system help consumers to attain and sustain their personal needs > > > 5. I have created a questionnaire, please give comment on it. The > questionnaire can be accessed using the URL link below: > SurveyQuestionnaire > <http://www.surveymonkey.com/s.aspx?sm=wZOc1aSwMdF2LBwBTMc7YQ_3d_3d> > > Please fill up the questionnaire design feedback form as in attachment > and send it back to me. > > > Once again, i would like to thank for your information. If you have any > other research related to consumer's acceptance or marketing research on > Ubuntu Linux, please send it to me for references. > > Thank you. > > Regards, > Eric Foong > > > */Jelle de Jong <[EMAIL PROTECTED]>/* wrote: > > EricFoong wrote: > > > > > > Hi, > > > > > > > > My name is Eric Foong. I am a Master Student of a course named > Master of > > Science in Management Information System. I am studying in INTI > > International University College (http://www.intimal.edu.my), which is > > located in Malaysia. The purpose of this email is the notification to > > the Ubuntu Linux Marketing/Branding Team that I am conducting an > > academic research project related to the branding of Ubuntu Linux. The > > title of my research project is “Branding strategy for Ubuntu Linux: > > Brand Association’s Critical Success Factor Perspective? > > > > > > > > The result of the research *benefits to Canonical Ltd, the main > sponsor > > of Ubuntu Linux, and Ubuntu Linux’s Marketing/Branding Team* > because the > > research tends to understand the consumer behavior and needs towards > > Operating System from the perspective of brand association’s critical > > success factors. The research provides better insight to the awareness > > strategy because the research’s findings and recommendation *help > > marketers/brand practitioners to plan the branding strategy in more > > accurate manner and achieve cost-effective purpose*. > > > > > > > > The research project serves two objectives. They are: > > > > *1. **Evaluate the brand association’s critical success factor > > for Ubuntu Linux.* > > > > *2. **Critically evaluate the branding strategy for Ubuntu Linux > > from the perspective of brand association* > > > > > > > > In order to achieve the research objective, two research questions > have > > been designed. They are: > > > > *1. **What is the brand association’s critical success factor > > that meets consumer’s need?* > > > > *2. **What is the branding strategy available for Ubuntu Linux > > from the perspective of brand association?* > > > > > > > > The outcomes of this research project includes: > > > > l *The findings provide improvement suggestion to the brand and > product > > based on the consumer’s viewpoint. * > > > > l *It aid to the brand**ing strategy **of Ubuntu Linux.* > > > > > > > > > > > > So, I would like to acquire the cooperation from the Ubuntu Linux > > Marketing/Branding Team to provide information and involvement to this > > research project. The methodology used in this research project is as > > shown below: > > > > *1) **Define the Research Objective* > > > > *2) **Plan the research.* > > > > *3) **Conducting the survey research and data collection using > > questionnaire* > > > > *4) **Analyzing the data* > > > > *5) **Make conclusion and recommendation* > > > > *6) **Discuss the result of research with Ubuntu Linux > > Marketing/Branding Team* > > > > > > > > In this process I will play the roles as researcher and involved > in all > > the five stages of the research. While the Ubuntu Linux > > Marketing/Branding Team may involve in Stage 3 by providing the > > information regarding current status of Branding of Ubuntu Linux, and > > comment on the questionnaire, which is designed by me, for the quality > > of the instrument used. This information adds value of accuracy of the > > research’s result. > > > > > > > > The Ubuntu Linux Team is also required to be involved in the stage > 6. In > > stage 6 I will make a few recommendation of branding strategy that can > > be used by marketing/branding team and marketing/branding team > will play > > a role as decision maker to determine which branding strategy is > > suitable for the Ubuntu Linux in Malaysia. > > > > > > > > *However, this research is mainly study the consumer population of > > Generation Y in Malaysia. The research scope is also limited to the > > perspective of brand association’s critical success factor and the > > consumer buying behavior.* > > > > > > > > *If you agree with my project’s objective and feel interested in my > > research project, please reply me as soon as possible.* Currently the > > research has been running for 38 days, and currently is at the data > > collection stage. This research project indeed helpful to the Ubuntu > > Linux’s marketing/branding team. It studies the relationship between > > branding strategy and consumer buying behavior, which the result > will be > > useful for the awareness strategy of Ubuntu Linux in Malaysia. I would > > like to share the result of my research with zero cost charged to the > > Ubuntu Linux Team. > > > > > > > > So, the research project may help Ubuntu Linux’s market share > growth in > > the Asia region in the future, I see no reason for you not to agree to > > involve in this research project. If you have any questions needed for > > clarification, feel free to contact me and my project supervisor. > If you > > would like to involve in my research project as mentioned above, > please > > reply me as soon as possible. Hope to listen from you soon. > > > > > > > > Thank you and have a nice day. > > > > Regards, > > > > Eric Foong Chee Soon ([EMAIL PROTECTED]) > > Dear Eric, > > I have finished a research also. I have attached some of the documents > (there are more if you like) > > The research question was: When will people use the Linux Ubuntu > operation system on there computer? > > The project failed! The students did not have the motivation or insight > in the FLOSS philosophy. My advice is to train them first in GNU/Linux > and FLOSS and the hole philosophy around them. Then start te project and > make sure the students stay motivated. I didn't had enough time to > counsel the students, so make a good time schedule if you start this > project. > > Please keep me informant of the progress of your project, it sounds very > interesting. > > Good luck with everything, > > Best regards, > > Jelle
Dear EricFoong, My name is Jelle de Jong, I am an entrepreneur and strong believer in FLOSS technology's (http://en.wikipedia.org/wiki/FOSS). I have a starting company specialised in the development and training of embedded hard- en software system designed with FLOSS technology. I am a member of the Free Software Foundation Europe (http://www.fsfeurope.org/) and I do marketing and promoting for FLOSS and Ubuntu Linux in the Netherlands. In my experience, the first step to motivate students when they have to do work, involving Ubuntu Linux related items, is to get them USE Ubuntu as there primarily operating system. Give them support for al there questions. Also teach them the complete GNU philosophy (http://www.gnu.org/philosophy/) But take this step by step. I have seen people get very annoyed and scared with this flooding of information and getting the idea that everybody supporting GNU are fools, and you don't want that! (they and up working for a company called Microsoft!) The question how to keep people using Ubuntu Linux for the rest of there live is very important! The fact that Ubuntu Linux is free, is only a motivator to get people to try Ubuntu Linux. It is important that you explain all the problems with Ubuntu Linux. Ubuntu Linux is not perfect, neither is Microsoft Windows. When people are fully comfortable with the negative aspects of Ubuntu Linux and stand behind the GNU/FLOSS philosophy, they will stay using Ubuntu Linux and overcome all the obstacles they will find when using Ubuntu Linux. For example a lot of people have tried Ubuntu Linux, but moved back to Windows because it did not meet there expectations on the long run! You can find more research spread over the internet, a good source is Wikipedia and the FSFE. The documents I send you also contain references to detailed sources. Feedback on this email is very welcome, so everybody feel free to anticipate in it! Best regards, Jelle (tuxcrafter) Please avoid sending me Word or PowerPoint attachments. See http://www.gnu.org/philosophy/no-word-attachments.html -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
