Hi everyone. I think we need to create something that attracts Ubuntu for the casual (common, not geek ;) ) user. For example: why so many people still using pirated Windows than Ubuntu... because the casual user, doesn´t know where to find his/her programs in a GUI different than GUI Windows (eg: Start button, etc). We should create a Quick Guide for Ubuntu in a PDF format or something similar to be read before using Ubuntu.
The topic could include where are your common files, how to open, and save them (in beginning without using the command line, common users are not used to write "what they want" in a computer, they prefer). What are the differences from Microsoft Office (all the aplications) and Open Office, where you can find the usual buttons to be able to write, do your spread sheet or presentation, and how to import your old files (MS Office files) to Open Office, without losing your original diagram (design of your work). Another thing is how to migrate from Microsoft Outlook Express to Evolution/Thunderbird. Another point that I remember is to make a "how to install Ubuntu in a few steps" (full install or dual boot mode), but first we need to update our version of Gparted to the newest, because I´m not a common user and I had little problems (that an common user would never do, like install programs in Windows to edit in the Linux partition or change the Grub settings) when tried to install dual-boot mode. If we succed in doing this, browsing in the internet using Firefox is so simple and others applications will be absorved by the user in a medium period of time. We need to convince the mass, not only the geeks. After we´ve done this, and get all these people into Ubuntu enviroment, we need to start a second phase, that is to install Ubuntu in the primary school computers and this kind of target, and teach them how to use Ubuntu. If we could support the "free" computer school (here in Brazil, more acurrately in Florianópolis - Santa Catarina, we have a computer school that teaches civilizaty and at the same time teaches how to use a computer, but nowadays they´re teaching in Windows enviroment, because there aren´t so many computers with Ubuntu in the houses of the students. After these steps, we need to go into the Universities and the businness enviroment. People in bussinness area that are creating software to use with an internet browser are the main targets in this step, because the migration will be more easy. And the last step, we and the most complicated, IMO, is the designer/enginnering and others areas that use professional proprietary softwares from companies like Adobe, Autodesk and similiar to do their job, and can´t migrate to Ubuntu, because those softwares doesn´t run in Ubuntu/Linux OS, except some programs using Wine, but some much slower than Windows. Well, this is just a ideia (maybe to crazy) that I have in how to get more people using Ubuntu. Cheers, Dalton Miyabara ---------- Cabeçalho original ----------- De: [EMAIL PROTECTED] Para: "Ubuntu Marketing" [email protected] Cópia: Data: Fri, 17 Aug 2007 21:37:38 +0100 Assunto: [Spam] [ubuntu-marketing] Bug #1 What we're up against > A post on this subject on the UK list gave this link: > >> http://tlug.jp/articles/Windows_Is_Free > > It is well worth reading. It is closely though out and argued. The > article is a pro linux response to a linux critical one of a similar > subject. > For this list I copy some extracts here of points which caught my eye: > > =================================================================== > Title: Windows Is Free: The impact of pirated software on free software > by Dave Gutteridge on August 15, 2007 > [...] > A recent article...... The implication is that Linux can't even give > away their software. > > ..... here is to simply use his article as a starting point to discuss > in depth an issue which, so far as I've ever seen, is missing almost > entirely from the debate over Windows versus Linux versus Mac. > > ..... The Elephant in the Room: The fact is that there's a distortion > in the idea that Linux can't be given away. There's something wrong in > the idea the price difference between Windows and Linux is > representative of the actual quality difference. There's an elephant > in the room that no one is talking about. > Windows is free. > > ..... The elephant in the room that no one is talking about is cracked > software. People treat Windows as being free not because they didn't > have to buy the copy that came with their computer. People think of > Windows as free because when they need a copy, they can get it from a > guy they know. Someone has a copy they can just burn to a CD for you. > Or you can get it on........ > > ..... Hopefully the points I've made above have precluded the idea > that Linux is not spreading faster simply because Linux falls down on > some technical point. If I haven't drilled in my point enough already, > here it is again. Linux is close enough to any other major operating > systems that its price should have made it irresistible to a huge > segment of consumers. There are enough consumers out there for whom > 200 dollars is worth keeping, and whose computer needs would be easily > met with Linux. But they use Windows, because they were able to do so > and keep their 200 US dollars. > > "... pirated software is often easier to obtain and set up than making > a legitimate purchase." > > ..... offered to give the other a copy of Dreamweaver. Just give it to > her. The receiving woman didn't balk at being given a piece of > proprietary software worth 400 US dollars. No, she merely said thanks > and wondered if it wasn't too much trouble. The man joked something > about burning software all the time, so it was no big deal. > > ..... Consider how different the whole interaction would be if the > woman receiving the pirated software was offered a 400 dollar stolen iPod. > > ..... The Most Effective Form of Anti-Piracy: But here's where we > should mention the real cap on the sharing of cracked software. There > are some people who do the honest thing and pay for their software > because they fear cracked copies. Are they worried about Microsoft or > Apple anti-piracy SWAT teams bursting through their windows and > dragging them off in the middle of the night? > No, they just don't want to get a computer virus. > > ..... "They stick to audio and video downloads knowing they can't get > a computer virus from an MP3 or AVI file." > > ..... There is enough fear, uncertainty, and doubt about getting a > virus through downloaded software that most people want to get it from > their buddy...... > > ..... I just bring it up because I believe that the threat of getting > a virus is more effective than.... > > ..... So when someone looks at Linux, all they see is the > unfamiliarity of it, and nothing there that's so good to make them > switch from Windows. After all, they're not saving anything or gaining > anything by switching. > > ..... This idea that Windows is, to most everyone, effectively free, > is in my opinion the single most significant factor in explaining why > Linux isn't doing better than it is. > > ..... But to convince me that Linux isn't good enough to take for > free, you'd have to not only show me side-by-side comparison where > Windows did what Linux couldn't, but, more importantly, I won't even > start the discussion with you unless you show me your proof of > purchase (for every copy of Windows you have for personal use, and all > your applications) to convince me that in your mind the features > you're comparing were actually worth 200 US dollars or more. > =================================================================== > > > > When people ask me what is good about Linux (K/Ubuntu) I reply > 1) It does not get viruses! > 2) It is high quality, > 3) and it is Free! > 4) And there is a good help community too! > > I am quite *sure* that the non viruses statement gets their attention. > Professionals using only windows then reply - 'Ah but it is not > targeted much'. I reply: most of the internet runs on linux. And it is > very hard to install a virus on linux. Try it yourself. Here have a CD! > > > My comments in the UK list were as follows: > Also see: > ========================= > How Microsoft conquered China > http://money.cnn.com/magazines/fortune/fortune_archive/2007/07/23/100134488/ > Extract: > Today Gates openly concedes that tolerating piracy turned out to be > Microsoft's best long-term strategy. That's why Windows is used on an > estimated 90% of China's 120 million PCs. "It's easier for our > software to compete with Linux when there's piracy than when there's > not," Gates says. "Are you kidding? You can get the real thing, and > you get the same price." Indeed, in China's back alleys, Linux often > costs more than Windows because it requires more disks. And > Microsoft's own prices have dropped so low it now sells a $3 package > of Windows and Office to students > ========================= > > Comment: historically, the Good GUI of windows appeared sooner than > the good GUI of Linux, so market momentum for windows has been well > established. > > To *change* market momentum, we need a marketing approach which pushes > at an open door - many people I know are worried about computer > related security. It is a rising public awareness, in media too. They > often are well aware of microsofts unpleasant ways of doing business. > 'sucking blood' was an actual phrase used to me last weekend. > > Microsoft is helping us out with Vista. > > An added bonus could be that we have a wonderfully helpful and > knowledgeable Community! > > Can we put these together in to a (truthful) FUD package of our own, > surely this is possible? > -- > alan cocks > Kubuntu user#10391 > -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
