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Christina Armstrong wrote:
> Hello All,
>
> I'm the new communications manager here at Canonical. My role is to help
> Canonical employees and the Ubuntu community effectively communicate and
> spread the word about Ubuntu.
>
> So, I just wanted to drop you a quick note to say hello and to thank you
> for the great work you've been doing in helping promote Ubuntu.
>
> My main aim moving forward will be to work more closely with Jono, and
> the regional marketing teams, to ensure we align our activities and work
> together more closely and effectively.
>
> At the end of they day our goal is the same - to spread the word about
> Ubuntu and its community. I'll be on hand along with Jono to:
>
>     * comment/brainstorm marketing ideas
>     * give advice for marketing campaigns
>     * help out with messaging for events/campaigns
>     * give guidance on how to deal with journalist enquiries
>
> Finally, I look forward to working with you all and to our continued
> success!
>
> Best Regards
> Christina
> (CJA)
>
Welcome!  One of the issues I would like to talk with you more about
is press releases for when new versions of Ubuntu are finalized.  In
the past these have been largely aimed at the tech press.  With the
increased interest from people outside of that group, among people who
are less tech-savvy and may never have used (or even heard of) Linux
before, I think it's important that we also have announcements worded
in a way to be useful for that segment.  I tried throwing together a
little something to submit to my local press on Dapper release, but
I'm probably not the best person to write stuff like that - so if that
lies in someone's job description, well, you get the picture.  ;)  For
instance, the CBC is apparently on place in mainstream media that this
sort of thing could get - see
http://www.cbc.ca/technology/story/2006/12/11/tech-novellopensuste102-061211.html.

Thoughts?

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