Hi Paul,
Ubuntu Abantu, which while I like the words in an individual fashion Ubuntu is a philosophy, a style of behaviour towards other humans. News / Talk in any language would be a better idea.
Ah, so your point is that we should be careful with the number of brands we introduce. I agree.
If you have to explain how clever a name is, then I fear the game is lost before it is started.
True, to some extent. I'm a fan of functional naming - eg Ubuntu Magazine.
News is actually a great word, my understanding is that it comes from the following. North East West South :-)
It's actually the plural of "new", news meaning "new things". See the French words "nouvelle" (femine new) and "nouvelles" (news). But I take your point :)
What is eating me alive is that there is there seems the a huge amount of new ideas on this list. However there seems to be no "end game" in sight.
What's your idea of an end game?
Marketing has a job that I really do not see being addressed. It has been alluded to several times, but it seems to be missed.
Rather than allude to it yourself, why not give us a clear idea of what you think the team should be doing?
The task is simple, to help people use free software though helping in a community style.
Having read the rest of your mail, I understand your point to be that the marketing team's job is to recruit people into the community and provide a way for them to contribute back. If so, I think that's a narrow definition of what the team should be doing.
To do this the thing that seems to be missing from where I stand is a single API that allows people plug their values into the "UBUNTU SYSTEM" and then they get back a simple, you may be interested in these teams, thus growing the organisation organically.
Sorry, I can't quite see what you're saying.
What we also know from sales 101 is that people have four drivers. Greed, what is in it for me. Fear, what happens if I don't do something. Sense of duty. Pleasure/Comfort factor, how nice something is to be along side. (The manual calls it sexy but perhaps that is not as accurate a meaning as the one I have used.)
There are hundreds of theories as to what drive us; some conflicting, some complimentary. However, we shouldn't take one theory and base our efforts on it.
We need to allow them find the shortest path to the place where they can gain that access, with minimal effort.
Great, but how? You've complained that the team is full of suggestions but no action. So, give us some practical ideas.
Sorry if it is a bit long but as you might gather at this stage I have strong thoughts about how to promote Ubuntu.
You've said that you acknowledge that your email is a rant. It's clear you feel strongly about what we should be doing. I'm sure everyone reading this list is keen for strong opinions and appreciates passion. Well, this may sound harsh, but rants aren't going to get us anywhere. In all honesty, I had difficulty reading your email and trying to understand what points you want to make. Let's take the time to make clear and concise points, rather than opening a mail and venting. That way, we can properly debate what the team should be doing. -- Matthew Revell www.understated.co.uk -- ubuntu-marketing mailing list [email protected] https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
