-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA1 John Baer wrote: > Paul, > snip > > Did I miss the point? > Hi John,
The short answer is yes. The long answer is: I will try to redo the scope to be somewhat more obvious with the point I am trying to make. When you go to market Ubuntu, you have many options. What I am suggesting is that no matter what we are talking about that the brand is one thing and one thing alone. The word Ubuntu. So to me it does not matter if you talk of k/ed/x/n/ubuntu/-libre the word you need to put in front of people is Ubuntu. When I take your notes into consideration you have a serious fault in the wiki. Ubuntu -> Linux -> Gnome is wrong. If I continue to use your method it should be: Linux -> Ubuntu -> Gnome. However that is not what I am saying at all. I am saying - the key word, is Ubuntu. You get people talking about Ubuntu. When they start to engage in this process we get a feel for requirements this informs the decision that allows the statement Version X might suit you. Where Version X, is Ubuntu or one of its down streams. What I am objecting to is using other words to define tasks or functions that fall into "themes". We have a brand. Ubuntu. We have products, one of which is also the same name as the brand. Similar to some large soft drinks companies. What I am objecting to is the use of words for the sake of themselves. If we have a newspaper/magazine. To reinforce the branding we should use the same key name. Just because we know the rules that apply to our products, new individuals will not. More words introduces more confusion. We have an obligation to make it easy to understand. When it comes to the magazine, therefore naming it anything other than. Ubuntu Magazine, or Ubuntu News adds to potential confusion. If for instance we used the name Ubuntu Talk. Is this a telephone? Confusion. Is this gossip? One would hope it was more than this. The other two words news, and magazine define the item by name. Kubuntu is a project, under the Ubuntu banner. Edubuntu is again the same. The whole libre thing distorted the message, you got some tangent that I did not see when I wrote it. (Note to self, be way more explicit. ;-)) So I have closed it off for the purposes of this mail, I'll bring it to the table in its own right when it is closer to being ready, there is nothing for anyone to do at this time. The steps in the project are being managed. We have now got a process to fork Debian or ubuntu create a live installing CD. Our joke yesterday was in three years time the question will not be what distro are you running, but what distro is yours one based upon. ;-) Free software projects are lead by the software, and the rest follows, or not as the case may be. In the Ubuntu project the software has lots of shine. It has more documentation than any other distro that I know of. It is vast beyond the grasp of most of us. We see our own corners and a little bit beyond our own immediate horizon. What I want from marketing is a gathering of knowledge, that is a map of the organisational structure of the Ubuntu project. This is a hugely important task that no FLOSS project has off to a fine art. We can actually do it. We are trying to inform people about Ubuntu. So define a persons needs when they come to a project like Ubuntu. They want information. This information may be in the public domain. The crucial point is that it is not in the part of the public domain in front of the person who is now in need of information. The information needs to be sourced. Providing a "Ubuntu Map" with links to the other projects within Ubuntu showing information flow. This is fantastic stuff, however we need marketing to do one more "human resource task" at this point. Show people how they can interact with any part of the project. Bug reports. Specs. Documentation on hardware X. How to run Software Y. If you like a knowledge base of who what where when how for Ubuntu, totally driven by the need for people to see and understand the process. Building this is what I think marketing can bring to the Ubuntu family. Dream: This means that anyone can don a marketing tee shirt then stand at the door of any of the access points to the Ubuntu project and be able to redirect people to the correct location with a minimum of fuss, and if needed to empower a person to set up whatever needs to be done. Translation. Lowering the bar to access. Regards, Paul O'Malley -----BEGIN PGP SIGNATURE----- Version: GnuPG v1.4.2.2 (GNU/Linux) Comment: Using GnuPG with Mozilla - http://enigmail.mozdev.org iD8DBQFEzQpaoWm0gT2CRXkRAgn+AJ420wLRZKFkHOil7x0UnQ95DjnB+gCeKdc4 oQfIW91R2BF7sT5bSHWqD4M= =bbNm -----END PGP SIGNATURE----- -- ubuntu-marketing mailing list [email protected] https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
