Excellent work Thorsten, well done! On Mon, Feb 1, 2010 at 10:10 AM, Thorsten Wilms <t...@freenet.de> wrote:
> Hi! > > Assembled from Saturday's meeting and tweaked a bit: > > > Target Audience > =============== > > Note: Data is better then guesswork. Guesses are better than being > aimless or working with hidden assumptions (where everyone might have > his own set). > > Short description: Pragmatic novice computer users. > > Background / prior knowledge: > * Readers must be able to get to our document, so the most basic > computer skills can and have to be expected (being handed a printout > made by someone else is unlikely to become a common case). > * Prior exposure to Windows is likely. To Mac OS much less so. > * Might start without knowing much or anything about Linux and Ubuntu. > * Likely to not have a good conceptual model of the computer and > software, e.g. not differentiating between a browser and the Internet or > being aware of specific pieces of hardware. > > Mindset: > * Just get things done, using the computer is no end in itself. > > Common interests / tasks: > * Email > * Web browsing > * Instant messaging > * Watch videos > * Read and write letters and documents > * Viewing and editing Photos (organising as a consequence) > * Listen to Music (also collect, buy, organise) > * Printing > Audio and video editing, vector graphics and 3D would widen the scope > too much. > > Age: > * We have anecdotes of people reaching up to 80 years of age starting > out with a computer. > * Up to about 25: unlikely to have the patience to read documentation, > preferring exploration and/or asking friends and siblings. > Alternatively well versed using Google or using forums. > * Assume a peak of potential users in the range of 30 to 60 years of > age. > * Poll on age at http://ubuntuforums.org/showthread.php?p=8113928. > Overlap between forum users and potential readers is unclear. > > Gender: > * No reason to expect a significant skew, just think about both. > > > Context > ======= > > Readers might consult the manual before or after installing (or having > it be installed) Ubuntu. > > Where might readers find the document or be made aware of it: > * As part of the distribution itself, if we are very successful > * Being mentioned in the installation slideshow > * ubuntu.com, if we are successful > * Ubuntu download page > * Announcement on digg, twitter ... > * "Read this first" thread on the forum > * Our own website, eventually > * Found via Google > * Provided by the nice person who helped with the computer > > Besides a PDF, there shall also be a HTML version. > > The look of Ubuntu 10.04 will be part of the context. However, audience > and message for the official Ubuntu presentation are unknown, providing > no reason for a strong tie-in. The Ubuntu logo and traditional color use > are all the cues we can take. > > > Tone and Message > ================ > > What style/tone should we aim for, what should be the message both about > our document and Ubuntu? > > We are: > * Competent > * Friendly > * Respectful > * Goal oriented > * Serious > > Ubuntu is: > * Solid, secure, trustworthy > * Capable > * Easy to use > * Empowering > * About community (altruistic and pragmatic aspects) > * About FLOSS (an ideal with clear benefits but also points of > conflict) > > Don't try to be witty, it doesn't translate well. Avoid marketing speak > and being judgemental. > > Simple language. This document is from everyday people for everyday > people > > Also see: > https://wiki.ubuntu.com/ubuntu-manual/StyleGuide#Voice > > ------------------------------------------ > > Up next: 2 title proposals with pros/cons. > > > -- > Thorsten Wilms > > thorwil's design for free software: > http://thorwil.wordpress.com/ > > > _______________________________________________ > Mailing list: https://launchpad.net/~ubuntu-manual > Post to : ubuntu-manual@lists.launchpad.net > Unsubscribe : https://launchpad.net/~ubuntu-manual > More help : https://help.launchpad.net/ListHelp > -- Benjamin Humphrey Ubuntu Manual Project Leader Dunedin, New Zealand https://wiki.ubuntu.com/ubuntu-manual www.interesting.co.nz
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