In Response to Drascus - There is a version of Ubuntu called Gobuntu
which aims to only use free software. However Ubuntu gives us more
choice than anything RMS could come up with - it gives us a choice, for
example, to get the best out of our 3D cards, or to move over to Linux
and use programs with an interface we already know well, or even to play
our compressed audio/video files and sync our ipods.

I'd love to see free software come out on top over the rest - but now is
not quite the time. Mixing proprietary and open-source gives us all the
best of both worlds, and we have the choice to opt out of proprietary if
we choose.

In terms of Linux taking over - Microsoft have Embrace-Extend-
Extinguish. Maybe we need a special phrase for a good method to improve
global share.

I'm going to suggest Imitate-Educate-Rehabilitate

- Imitate is to show people the open source alternatives that do the same job.
- Educate is to show people the good points of open source without attacking 
proprietary - we need to show people we're the good guys, but also show 
impartiality,  e.g. let people know that movement is happening in the open 
source world to 3D drivers but at this point in time you'll get more 
performance from the proprietary one. (Ubuntu does a good job of this in it's 
restricted drivers manager)
- Rehabilitate is to introduce Ubuntu to the persons life and show them how 
they really do not need Windows anymore. (OK Games are the exception at the 
moment - but I don't see that staying that way for too much longer)

The above is a first draft - any input? :-D

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Microsoft has a majority market share
https://bugs.launchpad.net/bugs/1
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