Just something I've noticed, the idea of "installation" is actually an
assumption. There is nothing to say that Ubuntu *must* be "installed",
therefore people looking for an install option are applying experience
with different systems to Ubuntu, which may not be applicable.

What I mean is, anyone wanting to install Ubuntu would not be put off by
an option saying "Start Ubuntu", either because they know about Ubuntu
and therefore its installation-from-live-cd feature, or they don't know
about Ubuntu and would probably appreciate the live session being there
so they can try it out without having to install first, and when they do
try it out they'll see the Install icon sitting on the desktop.

Therefore I personally think that "Start Ubuntu" is all that is needed,
since it wouldn't scare or confuse new users about installation, and it
would be the obvious option to use for people who are assuming it needs
installation (as long as no other option could be interpreted as
"install"). The latter argument might not be as strong if wording like
"Test drive Ubuntu" (which implies it is not the right option for those
who want it permanently) or "Start live Ubuntu session" (for similar
reasons) is used.

I think keeping the options simple would get rid of a lot of anxiety,
since many computer users are not frightened that the computer will do
something bad, but that *they will choose the wrong thing*, thus having
options like "Start Ubuntu", "Start Ubuntu in minimal mode", "Check disc
for errors", etc. would make the right option incredibly clear, and it
is this clarity that is important to make sure people aren't second-
guessing themselves and trying to interpret the option names in every
possible way to make sure they aren't looking at it the wrong way (it's
quite hard to second-guess "Start Ubuntu")

-- 
Boot-up option 'Start or install Ubuntu' scares new users
https://bugs.launchpad.net/bugs/109064
You received this bug notification because you are a member of Ubuntu
Bugs, which is the bug contact for Ubuntu.

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