Miguel/Cliff: it's a bit of a "backronym", but perhaps think of it this
way.  We have the *buntu core (kernels, system libraries, brand, fonts,
…) on top of which are built several optimised distributions (remixes):

  KDE: [Ku]buntu
  LxDE: [Lu]buntu
  XDE: [Xu]ubuntu
  Unity: [U]buntu
  Gnome3 Shell: [G]ubuntu

There are other ones for Education, for GNOME 3 Shell, for music
production, and dozens more.  Each has a slightly different target;
what they share is the core, the Debian packaging and the
infrastructure, parts of the brand and five letters of the name.

Various people (mainly via Canonical) maintain/"garden" the
infrastructure for most of these remixes, particularly the Launchpad
service, the build daemons to build all the Debian packages and the main
FTP servers to distribute them.  And various people then make the
specific remixes *work*: those people are often individuals, small
companies (such as Blue Systems); often big companies (particularly via
Canonical).

Now where people have their "day job" they are necessaryily going to be
focused the dayjob since that's why they're being retained.

So, there's KDE people at Blue Systems who spend their time focused on
the KDE parts of Kubuntu.  There's Unity people in Canonical's
Design/Desktop Experience team who spend their time focused on the Unity
parts of Ubuntu.  Kubuntu won't run Gnome 3 Shell applications without
additional libraries/infrastructure; and  GNOME3 Shell won't run KDE
programs without additional libraries, and even when they are run as
crossovers, the level of seemless integration will be less.  The same is
the case Unity, Enlightenment, and everything else: the integration with
be less in a differing environment.

Miguel: you've particularly mentioned Unity/UbuntuPhone and
Unity/UbuntuTV and it'll be good to see the apps targeted at these (it's
not just you that thinks they're cool).  You've also mentioned the
various work applications (TrueCrypt), so the question is what are these
targeting?

Are they targetting Ubuntu (Unity), or Gubuntu (GNOME3 Shell), or
Kubuntu (KDE4).  Do they know what their customers are wanting?  There's
quite a bit of "follow the money" here;  if your company is a customer
of the makers of a programme (you won't be the only one) then it really
focuses the attention to _state that Unity support is required_.

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