On Mon, 14 Mar 2011 01:32:27 +0530, Umashankar Das
<[email protected]> wrote:
Relevance in microblogging. Big opportunity but very difficult to
define. Last i read, even google is stumped.
Cheers
Umashankar Das
I don't think it's relevance that stumps Google so much as privacy.
It's a lot of work for users to control how much they reveal and to
whom, and the "Holy Grail" of "permission marketing" - timely, relevant
and personal - runs square up against that. I'm cynical enough to think
that the sole consumer benefit that has come from social media,
including Twitter and Facebook, is the ability to talk back to
granfalloons like the State Department, United Airlines and Google.
Everything else about the technologies simply reduces costs to
marketers, and those cost reductions are not passed on to consumers in
the form of less expensive or higher-quality products and services. ;-)
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