I'm really scratching my head about how this is a sensible thing for Netflix to be doing.
Do they have enough brands for this to make sense? I guess if they lean into genre, there's Stranger Things, Brigerton, Wednesday etc. But what is the experience for each of these? Just a series of sets in which you can get lots of Instagram pics? Certainly there'll be merch to sell, and food to buy. But this feels like a "visit once" experience at best. But the article talks about 50 experiences in 25 cities. And while I guess they can fit out old department stores with the same set dressings made on scale, surely this will just get very tired very quickly. And the cost of setting them up to begin with will be high? That all said, I see a Friends experience is opening in London in one of our most soulless convention centres. So what do I know? Adam On Wed, Jun 19, 2024 at 4:08 PM Mark Jeffries <[email protected]> wrote: > Right when malls need it, Netflix will open Netflix House in malls in > suburban Philadelphia and Dallas next year, providing "interactive > experiences" based on Netflix shows along with restaurants and bars where > once-mighty department stores used to stand: > > https://www.thewrap.com/netflix-house-locations-details-venues/ > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/90e83ad3-d850-4788-950c-09b66d1a5b4fn%40googlegroups.com > <https://groups.google.com/d/msgid/tvornottv/90e83ad3-d850-4788-950c-09b66d1a5b4fn%40googlegroups.com?utm_medium=email&utm_source=footer> > . > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAD_sJGAp005LRGFq_wdLwkBQicvr63mLm63EGiYTtkSjYp72kw%40mail.gmail.com.
