On Mon, Mar 8, 2021 at 11:07 AM Melissa P <[email protected]>
wrote:

> Apologies for the spotty input -- because grad school was decades ago.
>
> That said, if I remember correctly, a semester class was split into two
> parts, one of them, the economics of advertising.
>
> Around the time that I was in school, the Federal Trade Commission was
> just beginning to lift bans in certain industries that had previously been
> prohibited from advertising on television.  I remember long discussions in
> class about those industries and even wrote a term paper on one of them --
> eyeglass advertising.  The others I remember are the funeral industry,
> lawyers, and -- (and non-OTC) pharmaceuticals.
>
> The theory:  more advertising = more competition = lower prices (and more
> and better information) for consumers.
>
> By now, I'm sure there's a ton of data and conclusions about how effective
> lifting the bans has been.  Benefits outweigh costs?  Prices?  I haven't a
> clue because I haven't looked at the papers/studies.  One effect is most
> certainly the case:  advertising by the legal profession has made it
> possible for an oversupply of lawyers to find employment.
>
> Pharmaceuticals?  Lower prices?  Better health?  Better informed
> consumers?  I don't know, but the literature is undoubtedly out there.
>
> Just thought I'd post because it seems that a lot of people don't remember
> a time when morticians, optometrists, lawyers, and drug companies didn't
> advertise on TV.
>

I’m just old enough to remember Fred and Barney pausing from their antics
in Bedrock to smoke some smooth, refreshing Kool cigarettes.


> On Mon, Mar 8, 2021 at 10:50 AM Adam Bowie <[email protected]> wrote:
>
>> I know of at least two people who stayed up until 2am to watch it live on
>> some kind of dodgy stream somewhere. And yes, there were a lot of comments
>> on the volume of advertising the interview had. I don't know if it was more
>> than the usual 19-20 mins per hour, but that is higher than we get in the
>> UK where we were, until recently, regulated by the EU and still have limits
>> on the number of breaks (two mid-breaks in a one hour show, one break in a
>> half-hour), and the number of ads.
>>
>> But literally every person I talk to who's been to the US for vacation or
>> business will mention the pharmaceutical ads. It's worth noting that this
>> has been (at least until very recently - I believe Canada might now allow
>> them) an almost uniquely American thing. In the UK and EU, you only see
>> drug adverts for over the counter drugs. There's no "Ask your doctor"
>> advertising. There's also much hilarity at the nature of the ads - 30
>> seconds of benefits/ 30 seconds of hideous side effects. I believe that
>> this type of advertising was only also legal in New Zealand. So yes - it's
>> about as strange to us as seeing cigarette advertising on TV.
>>
>> Of course, European health services are very different. In the UK, most
>> people are treated under the NHS and you basically don't get a choice about
>> drug treatment. Not every drug is even available - there are committees
>> that determine which drugs the NHS will make available. (So  yes, really
>> expensive cancer drugs sometimes aren't available). And while some do have
>> private healthcare, it probably doesn't really allow for the kind of
>> drug-picking these ads are hypothesised on. Private healthcare is really to
>> make sure you don't have to wait for surgeries etc. It's probably not going
>> to cover you for an expensive cocktail of drugs otherwise unavailable on
>> the NHS.
>>
>> The interview is airing in the UK tonight on ITV, although obviously it
>> has already been fully gutted by all the news programmes this morning.
>> Personally I'm getting more - small r- republican as the days go by. The
>> Royal Family needs to radically modernise or ship out.
>>
>>
>> Adam
>>
>> On Mon, Mar 8, 2021 at 3:16 PM PGage <[email protected]> wrote:
>>
>>> I am not in the target demo to watch an interview of Oprah interviewing
>>> “Royals” (though the headline that they allege that someone at the palace
>>> was worried their kids skin would be too dark sounds about right).
>>>
>>> I did find this Twitter thread interesting, in which Brits who were able
>>> to watch the American broadcast of the interview are obsessed with how many
>>> commercials Americans are exposed to for drugs. It is a reminder that
>>> healthcare does not have to be a business. Would be nice to put more
>>> restrictions again on direct-to-consumer advertising in the US.
>>>
>>> Also, I thought Oprah had a relationship with ABC, but it looks like
>>> this interview was in CBS?
>>>
>>> https://twitter.com/ayeshaasiddiqi/status/1368901637604007939?s=21
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-- 
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