News outlets always see an infusion of cash during an election year, as
more people at least pretend to take an interest. It looks to me like WaPo
is spending as much as they can before the end of the year, when their
budget becomes a pumpkin again.

On Wed, Dec 28, 2016 at 11:27 AM PGage <[email protected]> wrote:

> Politico has a story today (I was made hip to it by the now invaluable Dan
> Rather FB Page) that the Washington Post is adding more than 60 newsroom
> jobs to start 2017 - an 8% increase. They are also adding "product"
> specialists (I gather this means people who place WaPo stories on various
> mass media platforms), and it is not clear to me yet the extent to which
> this kind of approach shapes the journalism produced by the WaPo. Still,
> whatever suspicious we might still have about Bezos, it is by now beyond
> reasonable suspicion that actual journalism at the paper is on the rise
> since he bought it. They did the best job covering the recent presidential
> campaign of any other news organization. It appears much of the increase
> news staff will be in investigative reporting, and my sense from reading
> the paper is that most of this is not of the TMZ variety, though I suppose
> some fraction of it must be. Still, the problem has never really been the
> presence of popular crap in either news papers or news television (as we
> know, horoscopes were long the most popular part of the US newspaper); the
> problem has been packaging popular crap as news. I don't object to a gossip
> column in the daily paper, as long as for the most part it is not on the
> front page, and does not take the place of actual news. And if the revenue
> generated by the gossip column and the horoscope and the classifides and
> the comics underwrites more serious journalism, then all the better.
> Politico says Bezos' model is to get most of his revenue from affordable
> subscriptions ($36/year) which is a serious bargain compared to when I used
> to spend 25 cents a day to buy the LA Times Mon-Sat ($78/year). If he can
> turn out high quality journalism along with viral gossip that makes people
> want to pay for the subscription, I am all for it.
>
> What makes this relevant to our list is, can such a model be applied to
> television news? In some respects this is what the asshole has been trying
> to do at CNN, and if the implementation can be trusted I am supportive.
> There is no reason that CNN should be serious news 24 hours a day, 7 days a
> week - that is an expectation we have never had for even the best
> newspapers. What I expect from CNN is a first-class news operation, which
> can both provide substantive instant coverage of important breaking events
> anywhere in the world, and regular, substantive hourly newscasts two or
> three times a day, supplemented by reliable news summaries every couple of
> hours. If they fill in the rest of their schedule with opinion and
> infotainment programming that generates the revenue that pays for the news,
> that would be great, and no different from when Paley paid for Walter
> Cronkite with the Beverly Hillbillies. The problem has been that CNN has 1)
> not been that succesful at putting on revenue-generating fluff and 2) not
> been able or willing to put on enough quality or even credible news to
> justify its name. Something is seriously wrong when PBS can produce more
> and better news programming every single day than CNN.
>
> Perhaps though Bezos can point the way for other news providers to do both
> good and well. I hope so - in the coming Age we will need quality news
> operations.
>
>
> http://www.politico.com/media/story/2016/12/the-profitable-washington-post-adding-more-than-five-dozen-journalists-004900
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