Apparently the media buyers seemed to forget that the Web is a completely
different medium, with a completely different behavior than TV.

http://adage.com/article/digital/twitter-s-nfl-live-stream-numbers-underwhelm-sponsors/306189/

I don't care what AP says: I'm capitalizing "Web" when it refers to the
World Wide Web.

Joe Hass
Grammarian Old Fart

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