On Wednesday, 14 September 2016 20:12:02 UTC+1, Mark Jeffries wrote:

> As for Channel 4, isn't the reason they had to drop "Big Brother" was 
> because it had become too popular?  And one could argue that they had no 
> business even putting on their air the UK version of "Deal or No Deal" 
> (which is about to go off the air after eleven years, I believe one of the 
> longest-running versions of the franchise).  That could've gone on ITV or 
> C5 with no problem at all.
>

I wouldn't argue that Big Brother was dropped before it was too popular - 
ratings were declining, nowhere near where it was when it was at its peak. 
It had also become a bit of a toxic brand and I think it was more about 
that than anything else, to be honest. And I would probably defend Deal Or 
No Deal as well, because there had always been games and quizzes in that 
slot on C4 - when it began it will still an era when BBC1 and ITV showed 
children's programmes at teatime and so C4, with its requirement to offer 
an alternative, was always that bit more populist at teatime. It fitted in 
nicely alongside Countdown, which of course had been there since day one. 
OK, there was a big prize and it was a bit less cerebral, but it could be 
justified.

Even Friends, which of course became an absolute phenomenon, could be 
justified as well because when they bought it initially nobody else wanted 
it. Indeed I have a Radio Times from very early in the run which reviews 
C4's current Friday night line-up and says that, alongside Cybill (I think) 
and Frasier, "Friends is proving less popular among British audiences". US 
comedy has never really taken off on the mainstream channels so it was very 
much an ostensibly alternative path for C4 to tread.

But now you've got this, and you've also got them buying Formula One, which 
I've never been happy with, because I don't see how that fits into its 
remit either - it appeals mostly to white, middle-class, middle-aged men, 
the most superserved demographic of them all. It's the least alternative 
thing you can imagine. They may as well start buying up Coronation Street.

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