I can't explain the second one, but I can for the first. Banners remain the lazy and easy ad buy for most advertisers, despite their lousy click-through rates, increased risk of click-fraud, and what's called banner-blindness. So buying that spot in the middle of the video at least forces you to acknowledge it.
There's no research. It's just an easy way to buy digital. On Tue, Sep 4, 2012 at 4:00 PM, Bob in Jersey <[email protected]> wrote: > ...that says showing an ad for another program during the 'content' of one > program, especially a (IMO distracting) motion-filled ad, effectively > motivates people to watch the advertised program? > > Dad is annoyed that ads pop up while he watches yootoob vids, which he > wishes would clear themselves quickly but don't, and today he griped about > one for "Into The West" that popped up during "The Sum Of All Fears" on > AMC... -- BOB > > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to > [email protected] > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
