On Wed, Aug 1, 2012 at 1:38 PM, Gary <[email protected]> wrote: > But Nightline is only 30 mins. Don't CBS & NBC claim that Dave & Jay always > beat ABC over the whole hour? > > Anyway, point is CBS are in the game at late night unlike the other > day-ports.
Bill Carter mentioned in his book The War for Late Night that the late night daypart saw a big dropoff in revenue in the past decade. He did not give any reason or say how much money. In the network business model the morning is where the money is now. What CBS has in late night is stability. They know the size of the audience they are going to draw and its demographics. They can sell ad time and not worry about big swings in audience size. > > I wonder how CBS managed to blow the CBS Evening News over the years > considering its history. Was there ever a book or documentary done on the > CBS Evening News history? That could be interesting with Cronkite, Dan > Rather, Connie Chung & Katie Couric. Lots of material there! The turning point was when Larry Tisch owned CBS. He was a notorious cheapskate and he demanded that all CBS departments be profitable, including news. He slashed their budgets to match their revenues, closing news bureaus and firing reporters. Drawing and holding viewers became more important than informing the populace. The other networks have since followed suit. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
